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Advocacy by Mind Map: Advocacy

1. Watsons No. 1 Brand

1.1. Trend Setter & Leader

1.1.1. K-Beauty

1.1.2. Clean Beauty

1.1.3. OB Customization

1.2. O+O Visibility

1.2.1. Social fans

1.2.2. Digital content

1.3. CSR

2. Loyalty

2.1. Subscription Club

2.2. eStamp Collection

2.3. Member Online Redemption Centre

2.4. GOBE

2.4.1. GOBE Privilege Reward Program

2.4.2. GOBE Mask Subscription Program

2.4.3. OB product relaunch panel test with members

2.4.4. Re-purchase eDM reminder

3. Excellent Shopping Experience

3.1. Store Environment

3.2. Promotion

3.2.1. Redemption price

3.2.2. Member & Elite pricing / extra points

3.3. Fast payment

3.3.1. Scan & Go

3.3.2. App: one-step checkout

3.3.3. eWallet

3.4. Click & Collect

4. Engagement

4.1. EB Beauty Class / Roadshow

4.2. OB Product efficacy / usage videos

4.3. Tools - Skin analyser, Chat bot

5. Feel involved & participated

5.1. Product review

5.2. Social media sharing

5.3. Share to friends

5.4. Testimonials

5.5. Co-create