PESTEL Analysis - China Town, Bangkok

1. Political

1.1. Higher tax for imported ingredients due to change of government.

1.2. Higher labor cost

1.3. Government & official Corruption

2. Economic

2.1. Pricing of the products for the customers between 26 to 50 years old. More disposable income.

3. Social

3.1. Young to Middle age

3.2. Health conscious, e.g. lactose free, gluten free pruducts

4. Technological

4.1. Advance machineries

4.1.1. Time saving and lower labor cost

4.2. Delivery service to doorstep

4.2.1. Uber eats

4.2.2. Lineman

4.2.3. GrabFood

5. Environmental

5.1. Flood & Fire Hazards

5.1.1. High concentration of housing lead to fire hazard

5.1.1.1. Premium Insurance

5.1.2. Heavy rain + Littering lead to drainage blockage

6. Legal

6.1. Consumer Protection Law

6.1.1. Misuse by consumers

6.2. Health & Safety Laws

6.2.1. Complication

6.3. Employee Farewell & Benefits

6.3.1. Paid social insurance

6.3.2. Paid maternity leaves

6.3.3. Paid Public Holiday (double time)