On Graphical Displays
by David Beach
1. encourage the eye
1.1. different
1.2. pieces
1.3. of data
2. reveal the data
2.1. at several levels of detail
2.2. from broad overview
2.3. to the fine structure
3. serve a clear purpose
3.1. such as
3.1.1. description
3.1.2. exploration
3.1.3. tabulation
3.1.4. decoration
4. be closely integrated
4.1. with descriptions
4.1.1. statistical
4.1.2. verbal
5. from The Visual Display of Quantitative Information Edward Tufte, 2nd ed.
6. show the data
7. induce viewer to think
7.1. about substance!
7.2. not
7.2.1. methodology
7.2.2. graphic design
7.2.3. technology
7.2.4. graphic production
7.2.5. something else
8. avoid distorting
8.1. what the data have to say
9. present many numbers
9.1. in a small space
10. make large datasets coherent
11. Excellence in statistical graphics
11.1. complex ideas
11.2. communicated
11.2.1. with
11.2.1.1. clarity
11.2.1.2. precision
11.2.1.3. efficiency