DELL

1. Sales

1.1. Marketing

1.1.1. Campaigns/Promotions

1.1.1.1. Satisfy customer

1.2. Orders

1.2.1. Dell.com

1.2.2. Telephone

2. Supply

2.1. Dell factory

2.1.1. SLC (Supplier Logistics Center)

2.1.1.1. Multiple suppliers

2.1.1.1.1. North America

2.1.1.1.2. Europe

2.1.1.1.3. Asia

2.1.2. Ireland

2.1.3. China

2.1.4. Brazil

2.1.5. U.S.A.

2.1.5.1. Tennesee

2.1.5.2. Texas

2.1.6. Malaysia

3. Transport

3.1. Customer's front door

3.1.1. UPS

3.1.1.1. China Airlines 747

3.1.1.1.1. Penang to Nashville

3.1.1.1.2. Cargo

4. Customer

4.1. Customized order

4.1.1. Sales representative

4.1.1.1. Dell factory

4.1.1.1.1. Parts ordered at SLC's

4.1.2. Data collected

4.1.2.1. Stored in Dell's OMS

5. Development/Production

5.1. Assembled

5.1.1. Dell factory (Penang)

5.1.1.1. Codesigned

5.1.1.1.1. Austin, Texas

5.1.1.1.2. ODM (Original Design Manufacturer)

5.1.1.2. Supplied by SLC's