Competition Heatup by cococola

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Competition Heatup by cococola by Mind Map: Competition Heatup by cococola

1. Case Synopsis

1.1. Launch

1.1.1. Minute made perfect fruit

1.2. Expand

1.2.1. Maza Expansion

1.3. Focus

1.3.1. Fruit circular economy strategy

2. Case Problem

2.1. Analyzing the right time,strategy obstacles of the segment.

3. Case Analysis

3.1. Reason to enter the market

3.1.1. 75% market of yoghurt

3.2. Growth of Yoghurt

3.2.1. $1 billion by 2021

3.2.1.1. Pages and website on Instagram would attract her personal followers

3.3. India growth

3.3.1. Fastest growing ice cream market

3.3.2. Expected in 2021 to reach 657.2million litre

3.4. Investment Plan

3.4.1. $7 billion by 2020

4. Conclusion/Recomendation

4.1. Improvment

4.1.1. Cold chain infrastructure

4.1.2. Refridegration facilities

4.1.3. Rising Disposable Income

4.2. Expansion

4.2.1. Awareness of healthy food

4.2.2. Fruit processing

4.3. Nutrient prone product target