Product Launch Template

Get Started. It's Free
or sign up with your email address
Rocket clouds
Product Launch Template by Mind Map: Product Launch Template

1. GOAL

1.1. e.g. 1 Million Users by the end of the year

1.1.1. Sub goal #1

1.1.2. Sub goal #2

2. Buyer Personas

2.1. Jason Spencer - Startup Founder

2.2. Dana Van Etten - Head of Marketing

2.3. Tom Jacobs - Freelance UX Designer

2.4. Anne Adams - Scrum Master

3. Budget

3.1. 50K/month

3.2. 450K in total

4. Competitor Analysis

4.1. Competitor #1

4.2. Competitor #2

4.3. Competitor #3

4.4. Competitor #4

4.5. Competitor #5

5. Positioning & Messaging

5.1. Positioning Statement

5.2. Messaging Copy

5.3. Overview of USPs

5.4. SWOT Analysis

5.5. Marketing Materials

5.5.1. Logos and Icons

5.5.2. Screenshots

5.5.3. One-Pager

5.5.4. Marketing Approved Customer Quotes

6. Strategic Projects

6.1. Strategic Project #1

6.2. Strategic Project #2

6.3. Strategic Project #3

6.4. Strategic Project #4

6.5. Strategic Project #5