Product Launch Template
by Raphi Brand
1. GOAL
1.1. e.g. 1 Million Users by the end of the year
1.1.1. Sub goal #1
1.1.2. Sub goal #2
2. Buyer Personas
2.1. Jason Spencer - Startup Founder
2.2. Dana Van Etten - Head of Marketing
2.3. Tom Jacobs - Freelance UX Designer
2.4. Anne Adams - Scrum Master
3. Budget
3.1. 50K/month
3.2. 450K in total
4. Competitor Analysis
4.1. Competitor #1
4.2. Competitor #2
4.3. Competitor #3
4.4. Competitor #4
4.5. Competitor #5
5. Positioning & Messaging
5.1. Positioning Statement
5.2. Messaging Copy
5.3. Overview of USPs
5.4. SWOT Analysis
5.5. Marketing Materials
5.5.1. Logos and Icons
5.5.2. Screenshots
5.5.3. One-Pager
5.5.4. Marketing Approved Customer Quotes