Martin Evans Business Consultant (Marketing Persona)

1. Company

1.1. Digital and IT Consulting & Services firm

1.2. Specializes in digital transformation, agile project management, change management

1.3. Clients

1.3.1. Medium-sized companies and corporations in GA

1.4. Size

1.4.1. 10-30

1.5. Location

1.5.1. Atlanta, GA

2. Role

2.1. Digital transformation consultant

2.2. Analyzes processes and IT infrastructure

2.3. Supports change management process

2.4. Recommends digital tools to improve workflows and efficiency

3. Demographics

3.1. Age

3.1.1. 42

3.2. Gender

3.2.1. male

3.3. Education

3.3.1. BA in IT project management

3.4. Location

3.4.1. Suburban

3.5. Family

3.5.1. Married, two kids in highschool

4. Goals

4.1. Recommend tools that truly improve clients' workflows

4.2. Know about state of the art technology

5. Challenges

5.1. Convincing clients that cloud-based tools are secure

5.2. Explaining the merits of SaaS

6. Fears

6.1. Undisclosed security issues

6.2. Technical challenges during implementation

7. Marketing Message

7.1. The most intuitive task management tool on the web

8. Values

8.1. Clarity on technical and security aspects of product

8.2. Simple, intuitive UI

8.3. Personal contact to company, quick support