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NIKE by Mind Map: NIKE

1. Sports

1.1. Running

1.1.1. Endurance

1.2. Training

1.2.1. Longevity

1.3. Football

1.3.1. Focus

1.4. Sportswear

1.4.1. Will Power

1.5. Basketball

2. Product Options

2.1. Footwear

2.1.1. Lifestyle

2.1.2. Jordan

2.1.3. Running

2.1.4. Basketball

2.1.5. Gym & Training

2.1.6. Soccer

2.1.7. Walking

2.1.8. Golf

2.1.9. Tennis

2.2. Apparel

2.2.1. Bottoms

2.2.2. Tops

2.2.3. Outerwear

2.2.4. Inner-wear

2.3. Accessories

2.3.1. Socks

2.3.2. Headwear

2.3.3. Belts

2.3.4. Watches

2.3.5. Bags

2.3.6. Sun Glasses

2.4. Equipment

2.4.1. Safety Gear

2.4.2. Technology

2.4.3. Sporting Balls

2.4.4. Helmets

2.4.5. Recovery Rollers

3. Gender

3.1. Male

3.2. Female

3.3. Boys

3.4. Girls

4. Advertising Campaigns

4.1. Celebrity Endorsements

4.1.1. Athletes

4.1.2. Special Needs

4.2. Real Life Stories

4.2.1. Inspirational

4.2.1.1. Losses

4.2.1.2. Comeback

4.2.2. Overcome Disadvantages

4.2.2.1. Obstacles

4.2.2.2. Success

4.2.2.3. Drive

4.2.3. Uniqueness

4.2.3.1. Circumstances

4.2.3.2. Integrity

4.2.3.3. Identification

4.2.4. Perseverance

4.2.4.1. Grit

4.2.4.2. Determination

4.2.4.3. Stamina

4.2.5. Younger Generations

4.3. Social Media

4.3.1. Consumer Take Over Days

4.3.2. Live Product In Use Feeds

4.3.3. Storytelling

5. Mental Ideas

5.1. I am Stronger Today Than Yesterday

5.1.1. I Showed Up

5.1.2. I Pushed Harder

5.1.3. I Exercised My Mind

5.2. I am Not Your Typical Athlete

5.2.1. I am a Mom, Student, Friend, and Spin Instructor

5.2.2. Military

5.2.3. Meditation

5.2.4. Physical Appearance

5.3. I will Never Stop Growing

5.3.1. Mind

5.3.2. Physical Abilities

5.3.3. Relationships with Others

6. Feelings

6.1. Vulnerable

6.1.1. Selfawareness

6.2. Fear

6.2.1. Failure

6.2.2. Success

6.2.3. Self Acceptance

6.3. Intimidation

6.3.1. Abilities

6.3.2. Shyness

6.4. Self Accomplishment

6.4.1. I Can Do It

6.4.2. I Actually Did It

6.4.3. I Came Back for It

7. Personality

7.1. Lifestyle

7.2. Driven

7.3. Sportsmanship

7.4. Can Do

7.5. Willingness

8. Brand Descriptive Words

8.1. Grit

8.2. Strength

8.3. Technology

8.4. Inclusive

8.5. Athenian