The Man With The Golden Gun (19th December 1973 <- print produced)

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The Man With The Golden Gun (19th December 1973 <- print produced) by Mind Map: The Man With The Golden Gun (19th December 1973 <- print produced)

1. Least progressive (regressive) - progressive 3 - Mary Goodnight (dressed in bikini, dumb blonde stereotype 2 - Wai Lin -name conforms to racism, sexualised - dressed in tight leather Lucia Sciarra - widow that needs protecting - weak 1 - Miss Moneypenny - secretary, disagrees with stereotypes, helps Bond, black woman not white (perhaps racism has been overcome)

2. Media language

2.1. Archetype - a very typical example of a certain person or thing

2.2. Countertype - a positive stereotype and emphasises the positive features about a person e.g. all religious people are kind

2.3. Progressive - favouring or advocating progress, change, improvement, or reform, as opposed to wishing to maintain things as they are

2.4. Regressive - returning to a former or less developed state

2.5. Representation - the process of how reality is constructed for audiences (known as mediation)

2.6. Zeitgeist - the defining spirit or mood of a particular period of history as shown by the ideas and beliefs of the time

3. Context

3.1. Energy crisis

3.1.1. The 1973 Energy Crisis which affected all countries globally as an oil embargo was declared by the Arab nations.

3.2. Asian popularity

3.2.1. The film poster includes references to martial arts which reflects the popularity of the martial arts genre and led to a lot of the movie being filmed in Asia.

3.3. Stereotypes

3.3.1. Masculinity- Bond is the stereotypical male, he is strong, heroic, wanted by women, violent etc... All the connotations of the stereotypical man

3.4. The poster for TMWTGG is hand drawn by artist Robert McGinnis, as there was limited technology available. This is conventional of its time

4. Representation

4.1. Damsel in distress - all of the women in TMWTGG are portrayed like this, they are seen as fragile sex objects (furthered by their costuming - bikinis and hoop earrings which are impractical to fight in, meaning they require saving

4.2. Men - men are represented as saviours and all-powerful, they are represented as the stereotypical male - muscled/strong, heroic etc...