MSGM Campaign Plan
by Ece Yucel
1. Activities
1.1. ON-LINE
1.1.1. Instagram
1.1.1.1. Influencer Paid Sponsporship ads
1.1.1.2. Posts
1.1.1.3. Banner ads
1.1.2. Facebook
1.1.3. Twitter
1.1.4. Youtube
1.1.5. Social Media Promotions
1.1.6. Online Retail Shops
1.2. OFF-LINE
1.2.1. Boards
1.2.2. Magazine
1.3. Events
1.3.1. Launch Event
1.3.2. Sponsorings
1.3.2.1. Festivals
1.3.2.2. Concerts
2. Brand Message & Content
2.1. "Never look back, its all ahead."
2.2. Contemporary Art
2.3. Indie Music
2.4. Innovative Aesthetic
2.5. Artistic Expression
3. Goals
3.1. Take an attention
3.2. Improve your brand image
3.3. Increase Awarness
3.4. Increase the Customer's Loyalty
4. Timeline
4.1. Starting: JAN,2020
4.2. Ending: JAN, 2021
5. Marketing Personas
5.1. Generation
5.1.1. Millenials
5.1.2. Gen-Z
5.1.3. Everyone Who Feel Young
5.2. Life-Style
5.2.1. Comfortable
5.2.2. Dynamic
5.2.3. Funny
5.2.4. High Standards
5.3. Gender
5.3.1. Male
5.3.2. Female
5.3.3. LGBT