Entry Stategy and Strategy Alliances

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Entry Stategy and Strategy Alliances by Mind Map: Entry Stategy and Strategy Alliances

1. Foreign market

1.1. Undesirable markets

1.2. Desirable markets

2. Timing of entry

2.1. Early: First-mover advantage

2.1.1. Establishing a strong brand name

2.1.2. Building up sale volumes

2.2. First-mover disadvantage

2.2.1. Pioneering costs

3. Scale of market entry

3.1. Strategic commitment

4. Different ways of entering a foreign market

4.1. 1)Exporting

4.2. 2)Turnkey projects

4.3. 3)Licensing

4.4. 4)Franchising

4.5. 5) Joint ventures with host company firms

4.6. 6)Wholly owned subsidiary

5. Core competencies influence entry mode

5.1. Technological know-how

5.2. Management know-how

6. Greenfield Stategy

7. Acquisition Stategy

8. Strategy Alliances

8.1. Partner Selection

8.2. Alliance Structure

8.3. The manner in which the alliance is managed