What do Adam Matthew do and why?

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What do Adam Matthew do and why? by Mind Map: What do Adam Matthew do and why?

1. Sales

1.1. Conferences

1.1.1. Meeting academics

1.2. Building relationships in the academic community

1.3. Knowledge of resources

1.4. Meeting needs of different institutions

1.4.1. One- off purchases

1.4.2. Trial access

1.4.3. Buy all

1.4.4. AM Explorer

2. Sales support

2.1. Following up on potential sales

2.2. Trial access & requests

2.3. Adding contacts to the CRM

2.4. Answering queries

3. Production

3.1. Tech builds of sites

3.1.1. UAT testing

3.1.2. Building additional features

3.2. Scanning

3.2.1. Digitisation

3.2.1.1. Quality checking

3.2.1.2. Managing relationships

3.2.1.2.1. Archives

3.2.1.2.2. Scanning companies

3.3. Adding value to the material

3.3.1. Metadata

3.3.2. Editorial content

3.3.2.1. Essays

3.3.2.2. Videos

3.3.3. Additional features

3.3.3.1. Chronologies

3.3.3.2. Galleries

3.3.4. HTR, OCR, XML

3.3.5. Editorial blog

3.4. Copyright & DP checks

4. Development

4.1. Scoping & assessment trips

4.1.1. Checking for potential copyright issues

4.2. Research

4.2.1. Competitor analysis

4.2.2. Trends in academia

4.2.2.1. Conferences

4.2.3. Courses and subjects of study

4.3. Handover to production

5. Outreach

5.1. Supporting customers after purchase

5.1.1. Webinars

5.1.2. Lectures using resources

5.1.3. Visits to institutions

5.1.4. Case studies & feedback

5.2. Maintaining good relationships

6. Marketing

6.1. Creating promotional material

6.1.1. Checklist

6.1.1.1. Promotional materials used by sales and other departments

6.1.1.2. Marketing of additional modules

6.1.1.3. Back and front list

6.2. Updating the AM site

6.3. Email and social media campaigns

6.3.1. AM Blog

7. Tech

7.1. Fixing bugs

7.1.1. Ensuring sites are user friendly

7.2. White label

7.3. Quartex

7.3.1. Backlist migration

7.3.2. Platform for other institutions

7.3.2.1. Move toward open access

7.4. AM Explorer

7.4.1. Subscription model

8. Copyright

8.1. Contacting rights holders

8.2. Data protection checks

8.3. Identifying rights holders

8.4. Assessing risk