Tencent gaming
by Arjun Prakash Varma
1. Expanding into indian market
1.1. Strategic investment - Investing in businesses such as byjus, Dearm 11 and Hike India. This was the first step for tencent as they needed to tap into the indian gaming market.
2. Maximizing profits
2.1. Introducing popular games in India - Tencent's popular games such as pubg Mobile, call of Duty Mobile, and Arena of Valor have been a hit among Indian gamers. The company has monetized these games through in-app purchases, advertising, and other revenue streams.
2.2. Advertising: Tencent has a large user base in India, and the company has been able to monetize this by displaying targeted ads to users. The company has also partnered with Indian advertisers to promote their products and services to Tencent's user base.
2.3. Payment Options: Tencent has made it easy for Indian gamers to make in-app purchases by offering a variety of payment options, including UPI, Paytm, and credit/debit cards. This has helped the company maximize its revenue from in-app purchases.
