Toronto Zoo
by Sierra Laughlin
1. Audience: Families, Teens are majority
2. Success story: Story revolves around extinction or endangerment and the successfulness of the animal that was just birthed.
2.1. Animals that get a lot of promotion are mostly endangered
3. Our Story, what are we marketing?
3.1. Marketing successful animal stories
3.2. marketing the cute animals on display
3.3. marketing endangered animals
4. Create and add hashtag: #HudsonsBdayBash
5. Story #2 "The birth off Tori Toronto Zoo | Press Releases
6. Story #3 "Nandu Farewell" Toronto Zoo | Weekly Media Send Outs
7. Story #1 Slogan: Happy Birthday Hudson/Join the "chillest" party of the year/month & day The Toronto Zoo is celebrating their polar bear's birthday in the cutest way possible
8. Marketing Target: Toronto zoo family stories
9. Design
9.1. Colours: Blue Background,
9.2. Type of Text: white text
9.3. What type of photos?
9.3.1. Cute photos/eye catching
10. Useful Information:The Toronto Zoo’s Endangered Species Reserve Fund supports Canadian species and other critical projects around the world, further emphasizing our ongoing commitment to fight extinction. Every animal at the Zoo is an ambassador for its counterpart in the wild, each animal strives to create a connection with the public to bring attention to the problems facing species in the wild. The Toronto Zoo believes it has a shared responsibility to care for wildlife on this planet, and the Zoo works hard to be a leader in efforts to save animals and habitats that need help.
10.1. InDesign: Rhino (POS).pdf
10.2. Indesign: Polar Bear.png
10.2.1. Indesign: Zebra.png