1. INSIGHTS
1.1. Baseline
1.1.1. Internal Stakeholder Interviews
1.1.2. Brand Equity Analysis
1.1.3. Brand communication & Collateral review
1.1.4. Global Employee Survey
1.1.5. UX & Analytics Audit
1.1.6. Technology Review and Gap Analysis
1.2. Audience Research
1.2.1. Digital Demand Mapping
1.2.2. External In-Person Focus groups
1.2.3. External in-Depth Interviews
1.2.4. External Perception Survey
2. STRATEGY
2.1. Target Audience Personas
2.1.1. Brand Essence
2.1.2. Site Architecture
2.1.3. Lead Content Strategy
2.1.4. Design Standards Planning
2.1.5. Development Strategy
2.1.6. Measurement Framework
2.1.7. Deliver Site Spec
3. BUILD
3.1. Front End Design & Development
3.1.1. Interface design and layout
3.1.2. Develop Design System
3.1.3. Template Page Development
3.1.4. UX Testing Phase 1
3.2. Back End Development
3.2.1. CMS Setup and Customization
3.2.2. Content Migration
3.2.3. 3rd Party Integrations
3.2.4. UX Testing Phase 2
3.3. Quality Assurance & Review
3.3.1. Alpha Site QA
3.3.2. Beta Site QA
3.3.3. UAT & Stress test
3.4. Launch
3.4.1. CMS Training
3.4.2. Launch Checklist setup /Review
3.4.3. SIte Deployment