Daniel Bonello Pufta
by Hans Keller
1. Accessories
2. Sales
3. Value Propositions
3.1. Backpack
3.2. Warranty
3.2.1. Limited Product Warranty
3.3. BackupPack
3.4. Channels
3.4.1. Campus marketing
4. Key Partners
4.1. Manufacturer
4.2. College Bookstores
5. Customer Relationships
5.1. Promotional offers
6. Revenue
6.1. Advertising
7. Key Resources
8. Advertising
8.1. Nike, etc. Sponsorships
9. College
9.1. Undergraduate
9.2. Graduate
10. Customers
10.1. Students
10.1.1. High School