1. To-Be Business Model
1.1. Strategic Plan (to be developed)
1.2. Total Package (TP)
1.2.1. High-end Coaching (70%)
1.2.1.1. Content
1.2.1.1.1. Keywords: processes, systems, methods, frameworks, models, blueprints
1.2.1.2. Delivery Methods
1.2.1.2.1. Courses
1.2.1.2.2. Programs
1.2.1.2.3. Coaching Engagements
1.2.1.2.4. Implementation (end-to-end)
1.2.2. Tech Services (30%)
1.2.2.1. LMS Custom Implementations
1.2.2.2. Integrations
1.2.2.3. Process Automation
1.2.3. Product Roadmap
1.2.3.1. to be created
1.2.3.2. Lean Startup to be used
1.3. Tactical Plan (1y)
1.3.1. 4W Plan
1.3.1.1. Website Tweeks
1.3.1.2. TP1 Definition
1.3.1.2.1. Key Messages, Value Proposition
1.3.1.2.2. Course Plan
1.3.1.2.3. Delivery Methods
1.3.1.3. Lead Magnet for TP1
1.3.2. Jan-Feb
1.3.2.1. TP1 Development
1.3.2.1.1. Landing Page
1.3.2.1.2. TP1 Course Development
1.3.2.1.3. Prepare Delivery Channels?
1.3.2.1.4. Marketing
1.3.3. March
1.3.3.1. TP1 Launch
1.3.3.1.1. Traffic
1.3.3.1.2. Launch Model
2. SWOT
2.1. Strengths
2.1.1. Experience in Process Design
2.1.2. Degree in E-Learning
2.1.3. Fair level of tech skills
2.1.4. Web/Visual Design
2.2. Weakenesses
2.2.1. Limited Time
2.2.2. No List/Mkt. Exposure
2.2.3. Limited $
2.2.4. Insuficcient Knowledge
2.2.4.1. Create Knowledge Repository
2.2.4.2. Create Learning Plan
2.3. Opportunities
2.3.1. Chris Badgett
2.3.2. Market Trends
2.4. Threats
2.4.1. to be identified