Building An E-commerce Presence

1. Choosing Software

1.1. Simple vs. Multi-tiered

1.2. Website server software

1.3. Application servers

1.4. E-commerce Merchant server software

1.5. Web services & Open-source options

2. Choosing Hardware

2.1. Right-sizing your hardware: Demand Side

2.2. Right-sizing your hardware: Supply Side

3. Other Tool

3.1. Tool for interactivity & active contents

3.2. Personalization tools

3.3. Information policy set

4. Building E-commerce Website: Customer-oriented Approach

4.1. Key components of a web-site

4.2. Web-site benefits

4.3. Site-building life cycles

4.4. Constructing your website

4.5. Web navigation design

4.6. Design criteria

5. Building E-commerce Website: Systematic approach

5.1. Develop clear understanding of business objectives

5.2. Knowing how to choose the right technology for those objectives

6. Imagine your E-commerce Presence

6.1. What's the idea?

6.2. Where's the money?

6.3. Who & where is the target audience?

6.4. Where is the content coming from?

6.5. SWOT Analysis

7. Developing mobile website & applications

7.1. Planning & building mobile presence

7.2. Systematic analysis

7.3. Design considerations

7.4. Cross-platform design tools

7.5. Performance & cost considerations