RICH PRODUCTS VIETNAM

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RICH PRODUCTS VIETNAM by Mind Map: RICH PRODUCTS VIETNAM

1. Client Brief - LAM

1.1. General info about the company - 1 Slide

1.1.1. Industry - Products

1.1.1.1. Finished Food

1.1.1.2. Food & Beverage

1.1.1.3. Cake, Beverages ingredients (bakery mix, topping cream, etc.)

1.1.1.4. Rich Products Việt Nam

1.1.2. Business model

1.1.2.1. Primary B2B

1.1.2.1.1. Wholesaler

1.1.2.1.2. Retailer

1.1.2.1.3. Industry partners

1.1.2.2. Venturing into B2C

1.1.2.2.1. Home-bakers (leads from digital efforts)

1.1.2.2.2. Selling products online

1.2. Social media/Mobile landscape of the business

1.2.1. Facebook

1.2.1.1. Primary fanpage

1.2.1.1.1. Rich Products Vietnam

1.2.1.2. Beverage products

1.2.1.2.1. Rich Products Vietnam - Nguyên liệu pha chế

1.2.1.3. Cooking recipes using Rich's Products

1.2.1.3.1. Bếp nhà RICH'S

1.2.2. Youtube

1.2.2.1. Rich Products Vietnam

1.3. SWOT - 1 Slide

2. Target Audience - LONG

2.1. Segmentation - Targeting - Differentiation - Positioning

2.2. Target Audience

2.2.1. Home Bakers

2.2.1.1. Individual who likes to bake

2.2.1.2. Does not make sales from baking activities

2.2.2. Present in the format of "Customer Persona"

2.2.3. Tham khao nhung doi tuong nay

2.2.3.1. HỘI THÍCH LÀM BÁNH

2.3. 1 slide

3. Campaign Objectives - TU

3.1. Increase brand awareness among Home-Bakers

3.2. Create brand community among Home Bakers

3.3. Increase B2C sales

3.4. 1 slide

4. Campaign Overview - TU

4.1. Duration of campaign

4.1.1. 1 slide

4.1.2. 3 months

4.1.3. 1 slide

4.2. Methods of delivery

4.2.1. Rich's APP

4.2.2. Mobile payment on website

4.2.3. Mobile-optimised Website

4.2.4. 1 slide

4.3. Supporting media channel

4.3.1. Social media

4.3.1.1. Facebook

4.3.1.2. Youtube

4.3.2. 1 slide

5. Campaign Evaluation - TU

5.1. Top 5 Metrics

5.2. 1 slide