MARKETING CONCEPTS AND TRENDS

CHAPTER 3

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MARKETING CONCEPTS AND TRENDS by Mind Map: MARKETING CONCEPTS AND TRENDS

1. WHAT IS MARKETING

1.1. EVERYTHING YOU DO TO PLACE YOUR PRODUCT/SERVICE IN THE HANDS OF POTENTIAL CUSTOMERS.

2. 7 MARKETING FUNCTIONS

2.1. --PRODUCT MANAGEMENT

2.1.1. --PRICING

2.1.1.1. --SELLING

2.1.1.1.1. DISTRIBUTION

2.1.2. --PROMOTION

2.1.2.1. --FINANCING

2.1.3. --MARKETING INFROMATION MANAGEMENT

3. TECHNIQUE THAT SUPPORT THE MARKETING

3.1. CRMS

3.2. ISOCIAL MEDIA MARKETING

4. COMPANY'S MICRO ENVIROMENT

4.1. THE COMPANY,SUPPLIERS,MARKETING INTERMEDIARIES,CUSTOMERS,COMPETITORS AND PUBLIC.

5. INTERNET MARKETING

5.1. -HELPS DRIVE MORE QUALIFIED TRAFFIC

5.2. -REACH MORE LEADS THAT ARE INTERESTED IN BUSINESS

6. DISTRIBUTION CHANNEL

6.1. MANUFACTURER

6.1.1. WHOLESALER

6.2. JOBBER

6.2.1. RETAILER

6.2.1.1. CUSTOMER

7. MARKETING MIX

7.1. PRODUCT

7.1.1. PLACE

7.2. PROMOTION

7.2.1. PRICE

8. EFFECT OF DISTRIBUTION CHANNEL CAUSE BY THE EXISTENCE CYBER ONLINE BUSINESS

8.1. MAKE IT EASIER FOR THE BUYERS THROUGH ONLINE.