Big ideas in organisations

1. The marketing concept

1.1. mission

1.2. vision

1.3. values

2. The marketing environment

2.1. micro &macro env

2.2. competitive advantage

2.3. strategic objectives

3. focusing an offer

3.1. markets

3.2. segmentation

3.3. targeting

3.4. positioning

4. the marketing mix

4.1. place

4.2. promotion

4.3. price

5. raising finance small &medium size org

5.1. retained earning and working capital management

5.2. debt factoring

5.3. bank overdrafts

5.4. lease finance

5.5. equity finance

5.6. venture capital and private equity