Revenue Stream

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Revenue Stream by Mind Map: Revenue Stream

1. E-commerce

1.1. Traffic to website

1.1.1. Digital Advertising

1.1.2. Social Media

1.1.2.1. Facebook

1.1.2.1.1. Dosiin

1.1.2.1.2. Pickit

1.1.2.1.3. KOL

1.1.2.2. Instagram

1.1.2.2.1. Dosiin mag

1.1.2.2.2. Dosiincom

1.1.2.2.3. KOL

1.1.2.3. Youtube

1.1.2.3.1. Produce by Dosiin team

1.1.2.3.2. 3rd party

1.1.2.4. Human Resources

1.1.2.4.1. Social media manager

1.1.3. Other Sources

1.1.3.1. Email

1.1.3.1.1. Optimize content to send weekly newsletter

1.1.3.2. Partnership

1.1.3.2.1. Partnership with company in different industry (Ex: Bank) to distribute Dosiin coupon as rewards for their customers

1.1.3.3. Event / Activation

1.1.3.3.1. Get traffic

1.1.3.3.2. Networking event

1.1.3.3.3. Workshop

2. Magazine

2.1. Offline

2.1.1. Get sponsor by advertising and PR big brands

2.1.2. Publish "Magazine book" and sell

2.1.2.1. Topic: same as what we're doing on website

2.1.3. Produce quarterly magazine issue and sell

2.2. Online

2.2.1. Get sponsor by advertising and PR big brands

2.3. Nominate inspiring brands, people, products on Magazine

2.4. Human Resources

2.4.1. Chief Editor

2.4.1.1. Copywriter

2.4.1.2. News Reporters

2.4.1.3. Account (Looking for sponsor)

3. Build Brand Reputation

3.1. Increase Brand Recognition

3.2. Build a Community

3.2.1. Customers

3.2.1.1. Customer Retention

3.2.2. Vendors / Local Brands

3.2.3. KOLs / Influencer

3.2.4. People in fashion industry

3.2.4.1. Photographer

3.2.4.2. Stylist

3.2.4.3. Model

3.2.4.4. Creative director

3.2.4.5. Strategist / Consultant / Experts in fashion industry

4. GOAL

4.1. Generate revenue to operate Magazine Department

4.2. Contribute revenue to Dosiin company

4.3. Build brand reputation for Dosiin