1. 4. DEVELOPING A LEAN STRATEGY
1.1. Customer Avatar
1.1.1. Identify Pain Points
1.1.2. Demographics
1.2. Minimun Viable Offer
1.2.1. Crafting the Irresitible Offer Formula
1.2.1.1. Discounts
1.2.1.2. Guides
1.2.1.3. Quizzes
1.2.1.4. More Information (material)
1.2.1.5. Video
1.2.1.6. Tripwire
1.2.1.7. How To
1.2.1.8. Guides
1.3. Value Ladder
1.3.1. Upsells
1.3.2. Cross-sells
1.3.3. OTO
1.3.4. New Products
1.4. Positioning
1.4.1. Searching the Blue Ocean
1.5. Segmentation & Bucketing
1.6. Belief System
1.7. Toolset
2. 3. STRATEGY MAPPING. GATHERING CONVERSION-RICH INGREDIENTS
2.1. Customer Journey Mapping
2.1.1. Understanding visitor types and intentions
2.1.1.1. Conversion
2.1.1.1.1. Why do they convert?
2.1.1.1.2. Why they do not convert?
2.1.2. Identifying User-experience problems
2.1.3. Understanding Visitors'objections
2.2. Persuassion Assets
2.2.1. Expert Reviews
2.2.2. Media Mentions
2.2.3. Customer Testimonials
2.2.4. Company Achievements
2.2.5. Case Studies
2.2.6. Customers Reviews
2.2.7. Awards
2.3. Customer Feedback
2.3.1. Objections
2.3.2. Product Review
2.3.3. Gathering Feedback
3. 5. IMPLEMENTING "MVF STRATEGY"
3.1. Advertising
3.1.1. Set up lead generation ads
3.1.2. Audiences
3.1.2.1. Look Alike Audiences x5
3.1.3. Ad Copy
3.1.4. Ad Caption
3.1.5. Multiple Generation, A/B Testing, Rotation, Machine Learning...
3.1.5.1. Qwaya
3.2. Lead Generation
3.2.1. Make the Lead Magnet
3.2.2. Install Segmentation
3.2.3. Set Retargeting
3.3. Lead Nurturing
3.3.1. Write RBS Email Sequence
3.3.2. Set Retargeting
3.3.3. Build Automations
3.3.4. Connect Conversion Sequence
3.4. Conversion Phase
3.4.1. Sales Page
3.4.2. Survey Page
3.4.3. Calendar Page
4. 7. TESTING, MEASURING, ANALIZING & OPTIMIZING
4.1. Optimizing
4.1.1. Customer Experience
4.1.1.1. Funnel Satisfaction Analysis
4.1.1.1.1. Online Surveys, polls and questionnaires
4.1.1.1.2. Fixing Usability Problems
4.2. Develop as system of growth-based experimentation
4.3. Retargeting Funnel
5. 8. SCALING & TRANSFERRING
5.1. Invest in Video Ads & Widen Ad creatives
5.2. Evergreen Content
5.3. Expanding Audience
5.4. Upping Ad Spend and sales Efforts
5.5. Conquer New Channels
6. 1. BUSINESS ANALYSIS & RESEARCH
6.1. Understanding Business Model
6.1.1. Niche
6.1.2. Transformation
6.1.3. Price
6.1.4. Mechanism
6.1.5. Channel
6.2. The Big Picture: Where We Are
6.2.1. Departments
6.2.1.1. Business Plan (Strategy)
6.2.1.2. Marketing
6.2.1.2.1. Plan
6.2.1.2.2. Channels
6.2.1.2.3. Message
6.2.1.2.4. Social Media
6.2.1.2.5. Branding
6.2.1.3. Sales
6.2.1.3.1. Team
6.2.1.3.2. Processes
6.2.1.3.3. Scripts
6.2.1.3.4. Follo Ups
6.2.2. Website
6.2.2.1. Structure
6.2.2.2. User Experience
6.2.2.3. Content
6.2.3. Metrics
6.2.3.1. Revenue
6.2.3.2. Profits
6.2.3.3. Costs
6.2.3.4. Custom Metrics
6.3. Find Out Underperforming parts of the business
6.3.1. Define KPIs
6.3.2. USP (Unique Selling Preposition)
6.3.3. Business Strategy
6.3.4. Business Vision
6.3.5. Marketing Plan
6.3.6. Sales Process (Cycle)
6.4. The "Extranger Visitor" Experience
7. 2. INTELLIGENT PRODUCT - MARKET FIT
7.1. Social Media
7.2. Competitors
7.3. Influencers
7.4. Reviews
7.4.1. Review Sites
7.4.2. Experts Reviews
7.5. Market Trends
7.5.1. Best Traffic Sources
7.5.2. Advertising
7.5.3. Value Ladder
7.5.4. HVO (High Value Offers)
7.5.5. Social Media
7.5.6. Forums
8. 6. BUSINESS UNITS. EVALUATING PERFORMANCE
8.1. Measuring
8.1.1. Finding Most Linked To Content
8.1.2. Finding Most Shared Content
8.1.3. Leveraging Existing Solutions