Media and Information Literacy

1. Lesson 6 :UNDERSTANDING MEDIA: Aesthetics of Social Networking

1.1. Deeper Understanding of Social Media Social mediait easier for us to connect with family and friends these days, especially those who live far from us. Yes, the telephone has already ‘solved’ this problem, but social media is making it more economical and more entertaining to connect with others in this day and age.

1.2. Social Networking A social networking service is an online platform which people use to build social networks or social relationship with other people who share similar personal or career interests, activities, backgrounds or real-life connections. The social network is distributed across various computer networks.

1.3. Kinds of Social Media and Its Varying Uses These days, when applying for job, companies do a basic internet search of every applicant to see their social media behavior and online presence.

1.4. Relevance of Social Media in Today’s Society User should be the one who personally owns,controls, uploads, and operates, their own social media account.

1.5. Personal Communications The primary attraction of new media ICT’s combined with social networking apps is evident in the way people communicate with each other today.

1.6. Business and Customer Care Tools Social media networking apps used for personal communications are also utilized for professional use. Skype os popular when using conference calls of co-workers located in different places.

1.7. Social Services and Governance Governments of the world have already learned to keep abreast of technological advances. Philippines benefits from the technological update from the government agencies.

1.8. Educational Tools In the age of new media, teachers could still use traditional media content while using new media platforms and devices as well.

1.9. Advocacy Campaigns for Social Changes If traditional media was delegated to have a watchdog a function to monitor the ills of the government,imagine what new media- particularly the ‘closeness factor’ of social networking - could do to facilitate the watchdog function faster.

1.10. Traditional Media Coverage and Social Media Enhancement From the previous examples,it is clear that mainstream media, with the help of new media technologies, has rapidly changed the way messages are captured, structured, distributed, and reworked.

1.11. Entertainment Portals Perhaps the most enjoyable use of social media for everyone is pop culture content curating. In one place in cyberspace, we could arrange these things so we won’t need to go to many websites to do all of these one by one.

2. Lesson 5: Understanding Media:Aesthetics of New Media

2.1. Deconstructing New Media Deconstructing a media message help us understand who created the message, and who is intend to recieve it.

2.2. New Media Technology: Convergence Characteristics New media are forms of media that are computational and rely on computers for redistribution. Some examples of new media are computer animations, computer games, human-computer interfaces, interactive computer installations, websites, and virtual worlds.

2.3. New Media as Multimedia The term “multimedia” is used to describe works of art that incorporate a variety of media (materials), including technological media that appeal to multiple senses, not just to sight. New media works use new technologies like video, computers, and/or virtual reality.

2.4. New Media Transitions: from Synergy to Transmedia New Media, 1740-1915 focuses on the two centuries before commercial broadcasting because its purpose is, in part, to recuperate different (and past) senses of media in transition and thus to deepen our historical understanding of, and sharpen our critical dexterity toward, the experience of modern communication.

2.5. Tansitioning Media, Transitioning Users Media theorists have identified two types of audiences living in the digital age: the digital native and the digital immigrant.

3. Lesson 3: Understanding Media: Aesthetics of the image, text,and Audio.

3.1. Framing Reading Framing means to construct, compose or imagine something,meaning to create with a solid plan to follow using a specific structure in mind.

3.2. Newspaper and journalism Newspaper,defined as ‘a regularly scheduled publication containing news, information and advertising,usually printed on relatively inexpensive Journalism defined as ‘the collecting, writing, editing and presenting of news in newspapers, magazines,radio and television broadcasts,or the Internet’

3.3. Books comics and Publishing Industry Trade books are the more expensive books usually printed on glossier type paper with hardbound covers. The Comics format is usually designed into panels,where the visual drawings are similar to how you would see still scenes of movies or TV shows.

3.4. Concepts Photography, as originally defined, is ‘the process of recording images through a chemical interaction caused by lights rays hitting a sensitized surface’.

3.5. Framing Listening You listen with your brain and your ears. Your brain makes meaning out of all the clues available. When you are listening sounds are an important clue. But you also need to make use of your knowledge.Your ears pick up sounds; your brain makes the meanings

3.6. Radio and Evoking Imagination Radio is the most popular form of mass media all over the world.

4. Lesson 2 Media then and Now

4.1. Brief History Of Media Comminicating with each other is one of the most essential and immediate need that they had to learn, develop and master.

4.2. Pre-Industrial Age Language is one of the first things that the brain developed and enhanced. Archaeologists have also found evidence that early human beings were able to communicate through writing symbols or drawing crude pictures.

4.3. Industrial Age Technological advances like Guntenberg printing press, the world was ushered into the industrial age. The harnessing of electricity for daily use was also characteristics of this age, as some of the technological inventions developed with various electricity- related experimentations.

4.4. Electronic Age This means that messages or pieces of information exchanged from one hand to the other with some from of cost or economic transaction connected to it.

4.5. Digital Age Digital Age refers to our current age wherein information is still seen as a commodity yet its mode of recording, storage, delivery and playback relies heavily on digital technology.

4.6. Brief History of Philippine Media The History of media in the Philippines usually coincides with the colonial history of the nation, wherein it becomes a bi- product of various political movements and upheavals.

4.7. Pre-colonial Traces From our historians, we learned that the existence of a language system in ore/colonial Philippines was already in place in the form of the written word.

4.8. The Industrial Age is a period of history that encompasses the changes in economic and social organization that began around 1760 in Great Britain and later in other countries, characterized chiefly by the replacement of hand tools with power-driven machines such as the power loom and the steam engine, and by the concentration of industry in large establishments.

4.9. Electronic Age The device that gave birth to an electronic age, rooted in this new physics, became known (at least in the U.S.) as the vacuum tube. Conventionally, two men figure in the story of its creation: the Englishman Ambrose Fleming, and the American Lee de Forest. In fact, of course, its origins are more complex and woven from many threads, which criss-cross Europe and the Atlantic, and stretch back as far as the early Leyden jar experiments of the mid-eighteenth century

4.10. Digital Age refers to our current age wherein information is still seen as a commodity yet its mode of recording,storage,delivery and playback relies heavily on digital technology.

4.11. Brief History of Philippine Media The history of media in the Philippines usually coincides with the colonial history of the nation, wherein it becomes a bi-product of various political movements and upheavals.

4.12. Pre-colonial Traces Like early ancestors of humankind, our ancestors also developed a system of communication and information. When there is a system of oral communication, it follows that a system of written communication also existed.

4.13. The Print Industry and Filipino Freedom Books, magazines, and newspaper were brought to the Philippines by the ancient colonizers, mostly printed in a language that not everybody in the archipelago could speak.

4.14. The European Film Import Another European import is film. Two years after successfully launching cinema, the Lumiere brothers’ cinematography film camera and projector invention made its way to Philippine shores vianthe efforts of a Spanish soldier named Carlo Naquera.

4.15. The Broadcast Industry The Introduction of the broadcast industry in the Philippines started with the introduction of the telegraph and telephone system in the country.

4.16. ocal Online Media Consumers trust advertising on local newspaper, magazine and television websites, and are very likely to take action after viewing ads on these sites, according to the “Local Online Media: From Advertising to Action ” study by the Online

4.17. The State of Media Today The state of media today is a matter of opinion for some, though a recent report from Vocus shows a picture of ongoing decline. Particularly in the traditional media sector, the state of media is looking rather grim. The continued loss of jobs in television, radio and print media paints a dire picture of the evolution still required from the aging industries. Yet the online media sector is often looked at with gleaming hope, pushing the digital wave as a rescue mission for the established ways of media consumption.

4.18. From Globalization to Globalization The dictionary defines globalization as ‘the process by which a company or organization expands to operate internationally’.

4.19. The local Landscape A local landscape designation is a non-statutory conservation designation used by local government in some parts of the United Kingdom to categorise sensitive landscapes which are, either legally or as a matter of policy, protected from development or other man-made influences. A local authority will typically produce a Landscape Assessment to define such areas.

4.20. Media Ownership Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.[1] Contemporary research demonstrates increasing levels of consolidation, with many media industries already

4.21. MAINSTREAM MEDIA Mainstream Media involves the commercial-run type of media businesses characterized by the corporate structure of business.

4.22. Alternative And Independent Media As the term implies,alternative means ‘having another choice aside from the one you already have or know’. Alternative media simply means ‘the other choice for existing mainstream media’.

4.23. Community Media Community Media is defined as ‘any form of media that is created and controlled by a community-

4.24. State Owned Media State-owned means that ‘the government owns and controls specific media outlets’.

5. Lesson 1: What is Media

5.1. Defining Media This is how information is spread. This is how the communication process works. A message is passed on to others with the help of tools and devices. Media also helps improve the way we communicate with other people, especially those who are very far away from us.

5.2. The Communication Process There are various types of communication models to show us how humans relay messages to each other. Sender- the one who had an idea to share. Message- is relayed as a piece of information. Channels- to spread your message. Receiver- read and listen to your information.

5.3. The Feedback Mechanism The receiver’s reaction which is sent back to the sender of the message. This is to know if the message was effective. If your idea was understood clearly by the people who heard it. Readers or listeners nodded in agreement, then that is your cluenor signal that they understood what you said.

5.4. Media as an Information Industry These include the film industry, the broadcast industry ( covering radio televison ) , the publishing industry, ( covering books, newspaper, magazines and comics ) , and the photography industry.

5.5. Media as a Culture of entertainment Aside from using or accessing the media for its entertainment value. Culture is defined as “the sum of those characteristics that identify and differentiate human societies.

5.6. Kinds of Media We have to learn how we as media consumers ‘eat up’ the media on a daily basis.

5.7. Kinds of Media We have to learn how we as media consumers ‘eat up’ the media on a daily basis.

5.8. Traditional Media Traditional media covers the kinds of media that were invented prior to the invention of the Internet. This includes all kinds of written or print media like newspapers and magazines.

5.9. New Media New media was a term coined to refer to media that developed when the use of computer technology became ordinary and common in most parts of the world.

5.10. Social Media Social Media refers to Internet-maintained computer programs that could be installed in personal computers or portable devices, the sole purpose of which is to connect with other people using the same platform

5.11. Social Media Social Media refers to Internet-maintained computer programs that could be installed in personal computers or portable devices, the sole purpose of which is to connect with other people using the same platform

5.12. Mobile Communications Technology Smartphone is basically a one-stop-shop of traditional and new media technologies combined. The tablet is also a mobile version of a computer. Smaller than an average loptop, tablets are in between a loptop and a mobile smartphone as some tablets also have phone functions.

5.13. Related and emerging Technologies Since a huge part of media consumer culture involves accessing entertainment and popular culture (or pop culture for short), gaming consoles are sometimes lumped into media technology.

5.14. Related and emerging Technologies Since a huge part of media consumer culture involves accessing entertainment and popular culture (or pop culture for short), gaming consoles are sometimes lumped into media technology.

6. Lesson 4: Understanding Media: Aesthetics of Film and Tv

6.1. The Film Form A short film is a film whose total running time will not exceed one hour. If it exceeds one hour and lasts up to two or three hours (sometimes even longer), then that is already considered as full-length film.

6.2. Modes of film Production This is where all the planning stages of a film are made before actually making the film.

6.3. Film Formats Narrative- a narrative film is fictional in nature,meaning the characters and situations were made up by the film’s scriptwritter. Documentary- opposite of narrative fiction film is the documentary film which represents ninfictional or factual characters and situations in the film. Animation- oldest form of film format, the animated film goes back to the days when film was first invented. Experimental- experimental fil. Usually strays away from the traditional narrative format.

6.4. Film Image Composition Film communicates its images by using similar clues and signposts like language.

6.5. The TV broadcast Televison or TV for short, is somewhat similar to the aesthetics of the film form. TV production processes alse use the same texhnology, especially in todday’s digital shooting style.

6.6. Kinds of TV Shows Informative Programming- a news program runs for 39 minutes to one hour Entertainment Programming- a variety of fictional entertainment options fills our daily TV Programming schedule guide.

6.7. TV Shows Anatomy and Advertising In any kind of programming format, a key element of how a TV Show is designed centers on the waythe show’s content could be subdivided into segments.

6.8. Crafting Media Messages Different types of content are being crafted and presented

6.9. Creating Media in Audio Production Audio is a very important to deliver the messages of the various kinds of TV shows on air.

6.10. Creating Meaning in Image Production In audiovisual production, the audio hook is important to make us see the believability of the TV show we are watching.