1. UNDERSTANDING MEDIA: AESTHETICS OF THE MEDIA, TEXT, AND AUDIO
1.1. FRAMING AND READING
1.1.1. NEWSPAPER AND JOURNALISM
1.1.2. BOOKS, COMICS, MAGAZINES AND THE PUBLISHING INDUSTRY
1.1.3. PHOTOGRAPHY AND TIMELESS IMAGE CONCEPT
1.2. FRAMING AND LISTENING
1.2.1. RADIO AND EVOKING IMAGINATION
2. UNDERSTANDING MEDIA: AESTHETIC OF SOCIAL MEDIA
2.1. DEEPER UNDERSTANDING OF SOCIAL MEDIA
2.1.1. WHAT IS SOCIAL NETWORKING
2.1.2. KINDS OF SOCIAL MEDIA AND ITS VARYING USES
2.1.3. PRINT - BASED
2.1.4. AUDIO - BASED
2.1.5. PHOTO - BASED
2.1.6. VIDEO - BASED
2.2. RELEVANCE OF SOCIAL MEDIA IN TODAY'S SOCIETY
2.2.1. PERSONAL COMMUNICATIONS
2.2.2. BUSINESS AND CUSTOMER CARE TOOLS
2.2.3. SOCIAL SERVICES AND GOVERNANCE
2.2.4. EDUCATIONAL TOOLS
2.2.5. ADVOCACY CAMPAIGNS FOR SOCIAL CHANGES
2.2.6. ENTERTAINMENT PORTALS
2.3. TRADITIONAL MEDIA COVERAGE AND SOCIAL MEDIA ENHANCEMENT
3. UNDERSTANDING MEDIA: AESTHETIC OF NEWS MEDIA
3.1. DECONSTRUCTING NEW MEDIA
3.1.1. NEW MEDIA TECHNOLOGY CONVERGENCE AND CHARACTERISTICS
3.1.2. NEW MEDIA AS MULTIMEDIA
3.1.3. NEW MEDIA TRANSITIONS: FORM SYNERGY TO TRANSMEDIA
3.2. INTERSECTING TRADITIONAL MEDIA AND NEW MEDIA
3.2.1. JOURNALISM + INTERNET = BLOGGING
3.2.2. BROADCASTING + INTERNET = PODCAST
3.2.3. FILM + INTERNET = YOUTUBE
3.3. TRANSITIONING MEDIA, TRANSITION USERS
4. WHAT IS MEDIA
4.1. KINDS OF MEDIA
4.1.1. TRADITIONAL MEDIA
4.1.2. NEW MEDIA
4.1.3. SOCIAL MEDIA
4.1.4. MOBILE COMMUNICATION TECHNOLOGY
4.1.5. IDENTIFY YOUR MEDIA HABITS
5. DEFINING MEDIA
5.1. THE COMMUNICATION PROCESS
5.2. THE FEEDBACK MECHANISM
5.3. MEDIA AS AN INFORMATION INDUSTRY
5.4. MEDIA AS CULTURE OF ENTERTAINMENT
6. MEDIA THEN AND NOW
6.1. BRIEF HISTORY OF MEDIA
6.1.1. PRE - INDUSTRIAL AGE
6.1.2. INDUSTRIAL AGE
6.1.3. ELECTRONIC AGE
6.1.4. DIGITAL AGE
6.2. MEDIA OWNERSHIP
6.2.1. THE STATE OF MEDIA TODAY
6.2.1.1. FROM GLOBALIZATION TO GLOCALIZATION
6.2.1.2. THE LOCAL LANSCAPE
6.2.2. MAINSTREAM MEDIA
6.2.3. ALTERNATIVE AND INDEPENDENT MEDIA
6.2.4. COMMUNITY MEDIA
6.2.5. STATE - OWNED MEDIA
7. UNDERSTANDING MEDIA:AESTHETIC OF FILM AND TV
7.1. THE FILM FORM
7.1.1. MODES OF FILM PRODUCTION
7.1.2. FILM FORMATS
7.1.3. NARRATIVE
7.1.4. DOCUMENTARY
7.1.5. ANIMATION
7.1.6. EXPERIMENTAL
7.1.7. FILM IMAGE COMPOSITION
7.1.8. MOTION FRAMING CONCEPTS
7.2. THE TV BROADCAST
7.2.1. KINDS OF TV SHOW
7.2.2. INFORMATIVE PROGRAMMING
7.2.3. ENTERTAINMENT PROGRAMMING
7.2.4. TV SHOW ANATOMY AND ADVERTISING
7.3. CRAFT MEDIA MESSAGES
7.3.1. CREATING MEANING IN AUDIO PRODUCTION
7.3.2. CREATING MEANING IN IMAGE PRODUCTION
7.3.3. CREATING MEANING IN AUDIO VISUAL PRODUCTION