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1. LESSON 1: What is Media

1.1. Defining "Media"

1.1.1. The communication process Shannon-Weaver Model of Communication

1.1.2. The feedback mechanism David Berlo's Receiver's Reaction

1.1.3. Media as an information industry Film Industry Broadcasting Industry Publishing Industry Photography Industry

1.1.4. Media as a Culture of Entertainment Culture

1.2. Kinds of Media

1.2.1. New Media

1.2.2. Social Media

1.2.3. Related and Emerging Technologies

1.2.4. Mobile Communications Technology

1.3. Traditional Media

1.3.1. Broadcast Media

1.3.2. Film or Cinema

2. LESSON 3: Aesthetics of Image, Text and Audio

2.1. Framing and Reading

2.1.1. Books, Comics, Magazines, and The Publising Industry

2.1.2. Newspapers and Journalism

2.1.3. Photography and Timeless Image Concepts

2.2. Framing and Listening

2.2.1. Radio and Evoking Imagination

3. LESSON 2: Media Then and Now

3.1. Brief History of Media

3.1.1. Pre-industrial Age

3.1.2. Industrial Age

3.1.3. Electronic Age

3.1.4. Digital Age

3.2. Brief History of Philippine Media

3.2.1. Pre-colonial Traces

3.2.2. The Print Industry and Filipino Freedom

3.2.3. The European Film Import

3.2.4. The Broadcast Industry

3.2.5. Local Online Media

3.3. The State of Media Today

3.3.1. From Globalization to Glocalization

3.3.2. The Local Landscape

3.4. Media Ownership

3.4.1. Mainstream Media

3.4.2. Community Media

3.4.3. Alternative and Independent Media

3.4.4. State-Owned Media

4. LESSON 4: Aesthetics of Film and TV

4.1. The Film Form

4.1.1. Modes Of Film Production

4.1.2. Film Formats Narrative Documentary Animation Experimental

4.1.3. Film Image Composition

4.1.4. Motion Framing Concepts

4.2. The TV Broadcasting

4.2.1. Kinds of TV Shows Informative Programming Entertainment Programming

4.2.2. TV Shows Anatomy and Advertising

4.3. Crafting Media Messages

4.3.1. Creating Meaning in Audio Production

4.3.2. Creating Meaning in Image Production

4.3.3. Creating Meaning in Audiovisual Production

5. LESSON 5: Aesthetics of New Media

5.1. Deconstructing New Media

5.1.1. New Media Technology: Convergence and Characteristics

5.1.2. New Media as Multimedia

5.1.3. New Media Transitions: From Synergy to Transmedia

5.2. Intersecting Traditional Media and New Media

5.2.1. Journalism + Internet = Blogging

5.2.2. Broadcasting + Internet = Podcast

5.2.3. Film + Internet = YouTube

5.3. Transitioning Media, Transitioning Users

6. LESSON 6: Aesthetics of Social Networking

6.1. Deeper Understanding of Social Media

6.1.1. What is Social Networking

6.1.2. Kinds of Social Media and Its Varying Uses Print-Based Audio-Based Photo-Based Video-Based Social Networking Sites

6.2. Relevance of Social Media in Today's Society

6.2.1. Personal Communications

6.2.2. Business and Customer Care Tools

6.2.3. Social Services and Governance

6.2.4. Educational Tools

6.2.5. Advocacy Campaigns for Social Change

6.2.6. Traditional Media Coverage and Social Media Enhancement

6.2.7. Entertainment Portals