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1. What is Media?

1.1. Defining Media: When we have a very good idea about something and we want to share it with others,we look for ways let that idea travel from our brilliants outside to our body. So we get a pen and paper to write down that idea from our mind the brilliant controls our hand that jots down that idea using the ink on the pen has the paper absorb the ink.

1.2. A message is passed on to others with the help of tools and devices. The ink,pen, and paper are tools to record the information. Your voice the megaphone or microphone-speaker, and the box or chair stood on aided you to spread your message

1.3. This is how Media enters the picture has an aid, Media helps us spread information in different forms and devices. Media also helps improve the way we communicate with other people, specially those who are very far away from us. sometimes, we can even communicate and spread our information to people we cannot see or hear directly.

1.4. The Communication Processes: There are various types of communication models to show us how humans relay messages to each other the samplest and perhaps the oldest model is the Shannon-Weaver Model Of Communication.

1.5. In our example, the sender is you, the one who had idea to share. Thus, you are now the source

1.6. The Feedback Mechanism: However there are other improvement this basic model of communication a very important factor was considered a Feedback

1.7. Media as an Information Industry: As mentioned earlier, "medium" is the singular from of the plural from "media" but when referring to communication and information media the proper collective term to use, whether in singular or plural form is the media, Film industry, publishing industry photography industry.

1.8. Traditional Media: this includes all kinds of written or print media like newspapers and magazine, comics, and books are also included in print media. Broadcast pertains to electronic media that uses electricity and technology to deliver the message or information. Film or Cinema pertains to the movies that carry audoivisual messages and are usually projected onto a huge screen in theaters or movie houses.

1.9. identify your media habits:How much of a media consumer are you?

2. Media Then and Now

2.1. Brief History of Media:ever since the first human beings evolved on planet earth,communicating with each other is one of the the most essential and immediate need that they had to learn, develop, and master.

2.2. Archaeologists have also found evidence that early human beings were able to communicate through writing symbols or drawing crude pictures.

2.3. Industrial Age :When civilizations started embracing more technological advances like the gutenberg printing press, the world was ushered into the world was ushered into the industrial age.

2.4. first newspaper was printed in the late 1590 s in western Europe. reached american in 1690 while the first newspaper advertisement appeared in 1704. magazines follow suit in 1741

2.5. Electronic Age: while the major media related technological developments of the age heavily utilized electricity, the world was not yest ushered into the electronic age upon the invention of such gadgetry and devices.

2.6. The Broadcast industry :The introduction of the broadcast industry in the Philippines started with the introduction of the telegraph and telephone in the country.colonial spanish priod of the late 1800

2.7. Local Online Media :The Philippines officially connected to the world of the internet on march 1994 through the efforts of PHNET or Philippine network foundation, a consortium of various academic institutions, private companies and government

2.8. The State of Media Today: Today media is characterized by the blurring of lines and boundaries especially with the passing of information and the revision of communication processes through the so called information and the revision audience have also chaged the way they consume media.

2.9. From Globalization to Globalization: The concept of globalization has changed the way media is produced, circulated, distributed, and consumed. the dictionary defines globalization as "the process by which a company or organization expands to operate internationally". This means that a local Filipino company could expand their service and operation in other countries, making the Filipino office their headquarters. A good example of this evident in the local fast food chain industry wherein you could see branches of Jollibee , Goldilocks, or Chowking in the different parts of the world right now.

2.10. companies from the western hemisphere usually from richer countries or developed nation

2.11. The local landscape:the current media landscape in the Philippines is still predominantly manila centric since most

3. Framing and reading :framing means to construct compose or imagine something meaning to create with solid plan follow using a specific structure in mind.

3.1. framing occurs when the construction and dissemination of messages acts to highlight, emphasize or obscure some aspects of the message over others.

3.1.1. framing and listening:when reading a book we tend to imagine what happens to the story. Gain-framed health messages are found to be more effective when targeting prevention behaviors.

4. understanding media:Aesthetics of new media transferring information and communication processes from of traditional media to new media we look at the role of the internet and how it has played and still playing an important role in and enhancing multimedia content for the digital age of today.

4.1. New media is considered to be the multimedia and digital form of communication happening via desktop and laptop computers, as well as phones, tablets and other devices. New media has introduced user interaction, rather than simply consuming media.

4.1.1. The concept of Synergy dictates that the conglomeration of media production and distribution makes it profitable to develop a single media franchise over many distinct types of media. Broadcast media describes the traditional forms of media that include television and radio. Technically, the term 'broadcast media' can include the internet as well and even such things as Bluetooth marketing and other forms of location-based transmissions. The demise of the old media appears to have slowed but it hasn’t gone away as the transition towards a digital business model continues to hold many challenges.

5. Understanding media aesthetics of social networking:as the media transitions and adapts to the digital age,the nologies and devices used to create and distribute media content to this change.

5.1. Much of this content is published in social media because viral marketing uses a pre-existing social network to spread marketing information via word-of-mouth (WOM) among users of that social network (Yang, Yao, Ma, & Chen, 2010).

5.1.1. Social networking is the use of Internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients. Social networking can have a social purpose, a business purpose, or both, through sites such as Facebook, Twitter, LinkedIn, and Instagram, among others. Social networking has become a significant base for marketers seeking to engage customers. Social networking sites. Most of us are familiar with social networking sites like Facebook, Twitter, and LinkedIn. ... Social review sites. What's one of the first things you do when planning a trip or buying a new product? ... Image sharing sites. ... Video hosting sites. ... Community blogs. ... Discussion sites. ... Sharing economy networks. A personal communication is any source you refer to that the reader will not be able to access – either because it was not recorded, is deliberately kept private for reasons of confidentiality, or is accessible only to a specific group (e.g. members of a particular institution).