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1. Pre-industrial society refers to social attributes and forms of political and cultural organization that were prevalent before the advent of the Industrial Revolution, which occurred from 1750 to 1850.



2.1.1. Media are the communication outlets or tools used to store and deliver information or data.

2.1.2. refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, cinema, broadcasting, and advertising.


2.2.1. Traditional Media mediums that are part of our culture for over half a century. forms include television, radio, print advertisements, and billboards.

2.2.2. New Media examples are computer animations, computer games, human-computer interfaces, interactive computer installations, websites, and virtual worlds. forms of media that are computational and rely on computers for redistribution.

2.2.3. Social Media interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

2.2.4. Mobile Communication Technologies transmission of voice and multimedia data via a computer or a mobile device without having connected to any physical or fixed link.

2.2.5. Related and Emerging Technologies a variety of technologies such as educational technology, information technology, nanotechnology, biotechnology, cognitive science, psychotechnology, robotics, and artificial intelligence.


3.1. 2.1 Brief History of Media

3.1.1. Pre-Industrial Age a time before there were machines and tools to help perform tasks en masse.

3.1.2. Industrial Age a period of development in the latter half of the 18th century that transformed largely rural, agrarian societies in Europe and America into industrialized, urban ones.

3.1.3. Electronic Age Electronic age is the age where its easier to exchange message from one another The invention of the electronic age was when they realized the importance and relevance of information as a commodity

3.1.4. Digital Age also called the information age, is defined as the time period starting in the 1970s with the introduction of the personal computer with subsequent technology introduced providing the ability to transfer information freely and quickly.

3.2. 2.2 Brief History of Philippine Media

3.2.1. Pre-colonial Traces the discovery of using alibata or baybayin existence since umalahokan

3.2.2. The Print Industry and Filipino freedom introduced to books, magazines, and newspapers like "La Solidaridad" by the Spaniards who colonized the Philippines for about 333 years. When the Filipinos got the freedom, the Americans then taught English language and other forms of media like newspapers. On the other hand, the Japanese put media run under tight control until the country was liberated form the Japanese rule.

3.2.3. The European Film Import cinematographie film camera and projector invented by the Lumiere brothers came through the spanish soldier named Carlo Naquera. In the American Colonial, imported films from America were shown in the early theaters in Manila during the early 1900s.

3.2.4. The Broadcast industry Asia’s first radio stations were found back then – possible as the Philippine broadcast media was not owned or tightly controlled by the government as it was all over the rest of the continent.

3.2.5. Local Online Media Benjie Tan, who was working for ComNet, a company that supplied Cisco routers to the Philnet project, established the Philippine's first connection to the Internet at a PLDT network center in Makati City. As of March 29, 1994 at 1:15 am Philippine time, unfortunately 2 days late due to slight technical difficulties, the Philippines is now connected.

3.3. 2.3 State of Media Today

3.3.1. from Globalization to Glocalization

3.3.2. The Local Landscape

3.4. 2.4 Media Ownership

3.4.1. Mainstream Media collectively to the various large mass news media that influence many people, and both reflect and shape prevailing currents of thought.

3.4.2. Alternative and Independent Media Alternative Media differ from established or dominant types of media in terms of their content, production, or distribution. Alternative media take many forms including print, audio, video, Internet and street art. Independent Media refers to any form of media, such as radio, television, newspapers or the Internet, that is free of influence by government or corporate interests.

3.4.3. Community Media defined as a distinct sector of the media for their independence, base in civil society and provision of a social service as opposed to seeking profits.

3.4.4. State-owned Media media for mass communication which is "controlled financially and editorially by the state." These news outlets may be the sole media outlet or may exist in competition with corporate and non-corporate media.


4.1. 6.1 Deeper Understanding of Social Media

4.1.1. What is Social Networking? the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself.

4.1.2. Kinds of Social Media and Its varying uses Facebook, Twitter, LinkedIn are used to associate with individuals (and brands) on the web. They help your business via branding, social awareness, relationship building, customer service, lead generation, and conversion. Instagram, Snapchat, YouTube are used to find and share photographs, live video, video and other kinds of media on the web. Reddit, Quora, Digg are used for finding, sharing and discussing different kinds of information, opinions, and news. Pinterest, Flipboard are such types of Social Media will help you find out, share, discuss and save a variety of latest content and media that are trending as well. Yelp, Zomato, TripAdvisor are Customer Review networks will help you find out, share and review different information about a variety of products, services or brands. WordPress, Tumblr, Medium are types of Social Media networks for publishing, discovering and commenting on articles, social media blogs and other content on the web. Polyvore, Etsy, Fancy help you follow different brands, share interesting things and make a purchase on these Social Shopping networks. Goodreads, Houzz, are types of Social Media networks for connecting with other people who have the same sorts of hobbies or interests.

4.1.3. Print-based

4.1.4. Audio-based

4.1.5. Photo-based

4.1.6. Video-based

4.1.7. Social Networking Sites Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube, Reddit, Quora, Digg, Yelp, Zomato, TripAdvisor, Pinterest, Flipboard, WordPress Tumblr, Medium, Goodreads

4.2. 6.2 Relevance of Social Media in Today's Society

4.2.1. Personal Communications

4.2.2. Business and Customer Care tools

4.2.3. Social Services and Governances

4.2.4. Educational Tools

4.2.5. Advocacy plans for social change

4.2.6. Traditional Media coverage and Social Media Enhancement

4.2.7. Entertainment portals


5.1. 3.1 Framing and Reading

5.1.1. immediate information dissemination and exchange

5.2. 3.2 Books, Comics, Magazines, and the Publishing Industry

5.2.1. Reliable sources of information are still printed books

5.2.2. It can be informative or entertaining to the reader of the medium

5.3. 3.3 Framing and Listening

5.3.1. Influence and persuade others in a form of listening that may affect us

5.4. Photography and timeless image concept

5.4.1. application and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film.


6.1. 4.1 The Film Form

6.1.1. Modes of Film Production Large-scale production exploitation, independent production, and D.I.Y. Small-scale production

6.1.2. Film Formats camera, intermediate and laboratory, and print films. All are available as color or black-and-white films.

6.1.3. Narrative an account of a series of related events, experiences, or the like, whether true or fictitious.

6.1.4. Documentary a film or television or radio program that gives information about a subject and is based on facts.

6.1.5. Animation a way of making a movie from many still images. The images are put together one after another, and then played at a fast speed to give the illusion of movement.

6.1.6. Experimental a mode of filmmaking that rigorously re-evaluates cinematic conventions and explores non-narrative forms and alternatives to traditional narratives or methods of working.

6.1.7. Film Image Composition refers to how the elements on screen (actors, scenery, props, etc.) appear in respect to each other and within the frame itself.

6.1.8. Motion Framing Concepts 1. The Rule Of Thirds 2. Symmetry 3. Leading Lines 4. Leading Room & Head Room 5. Depth 6. Size Equals Power 7. Break the Rules

6.2. 4.2 The TV Broadcast

6.2.1. Kinds of TV Show Sports Sitcom Documentary Soap Cartoon Travel or Holiday Kids/Children's Drama Makeover

6.2.2. Informative Programming

6.2.3. Entertainment Programming

6.2.4. TV Show Anatomy and Advertising

6.3. 4.3 Crafting Media Messages

6.3.1. Creating Meaning in Audio Production Image Production Visual Production


7.1. 5.1 Deconstructing New Media

7.1.1. New Media Technology Convergence is the coming together of two different entities, and in the contexts of computing and technology, is the integration of two or more different technologies in a single device or system. Characteristic is a feature or quality belonging typically to a person, place, or thing and serving to identify it.

7.1.2. New Media As Multimedia digital form of communication happening via desktop and laptop computers, as well as phones, tablets and other devices.

7.1.3. New Media Transitions: Synergy is the benefit that results when two or more agents work together to achieve something either one couldn't have achieved on its own. It's the concept of the whole being greater than the sum of its parts. Transmedia is commonly defined as a narrative or project that combines multiple media forms.

7.2. 5.2 Intersecting Traditional Media and New Media

7.2.1. Journalism + Internet Blogging is an online journal or informational website displaying information in the reverse chronological order, with latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject.

7.2.2. Broadcasting + Internet Podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.

7.2.3. Film + Internet YouTube is a free to use service and a can be a great space for teens to discover things they like. For many young people, YouTube is used to watch music videos, comedy shows, how to guides, recipes, hacks and more.

7.3. 5.3 Transitioning Media, Transitioning Users

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