1. LESSON 1 : What is Media?
1.1. Defining "MEDIA"
1.1.1. Media entails the technical and artistic creation and delivery of information.
1.1.2. The Communication Process
1.1.3. Media as an Information Industry
1.1.4. The Feedback Mechanism
1.1.5. Media as a Culture of Entertainment
1.2. Kinds of Media
1.2.1. Traditional Media
1.2.2. New Media
1.2.3. Social Media
1.2.4. Mobile Communications Technology
1.2.5. Related and Emerging Technologies
2. LESSON 2 : Media Then and Now
2.1. Brief History of Media
2.1.1. Pre Industrial Age
2.1.2. Industrial Age
2.1.3. Electronic Age
2.1.4. Digital Age
2.2. Brief History of Philippine Media
2.2.1. Pre - Colonial Traces
2.2.2. The Print Industry and Filipino Freedom
2.2.3. The European Film Import
2.2.4. The Broadcast Industry
2.2.5. Local Online Media
2.3. The State of Media Today
2.3.1. From Globalization to Glocalization
2.3.2. The Local Landscape
2.4. Media Ownership
2.4.1. Mainstream Media
2.4.2. Alternative and Independent Media
2.4.3. Community Media
2.4.4. Stated-owned Media
2.4.5. Community Media
3. LESSON 3: Understanding Media : Aesthetics of the Media, Text, and Audio
3.1. Framing and Reading
3.1.1. Newspapers and Journalism
3.1.2. Books, Comics, Magazines, and the Publishing Industry
3.1.3. Photography and Timeless Image Concepts
3.2. Framing and Listening
3.2.1. Radio and Evoking Imagination
4. LESSON 4 : Understanding Media : Aesthetic of Film and Tv
4.1. The Film Form
4.1.1. Modes of Film Production
4.1.2. Film Formats
4.1.2.1. Narrative
4.1.2.2. Doocumentary
4.1.2.3. Animation
4.1.2.4. Experimental
4.1.3. Film Image Composition
4.1.3.1. - Relationship of objects and people, play of light and dark, colors and their patterns and position of the camera and the angles
4.1.4. Motion Framing Concepts
4.1.4.1. zoom, pan, dolly, focus, tilt, pedestal and truck
4.2. The Tv Broadcast - it has more stable and unending supply of content.
4.2.1. Kinds of Tv Shows -Informative Programming, Entertainment Programming
4.2.2. Tv Show Anatomy and Advertising
4.3. Craft Media Messages
4.3.1. Creating Meaning in Audio Production
4.3.2. Creating Meaning in Image Production
4.3.3. Creating Meaning in Audiovisual Production
5. LESSON 6 : Understanding Media: Aesthetics of Social Networking
5.1. Deeper Understanding of Social Media
5.1.1. What is Social Networking? A supportive sysem of sharing information and services.
5.2. Kinds of Social Media and Its Varying Uses -print-based, audio-based, photo-based,video-based, social networking sites
5.3. Relevance of Social Media in Today's Society
5.3.1. Personal Communications
5.3.2. Business and Customer Care Tools
5.3.3. Social Services and Governance
5.3.4. Educational Tools
5.3.5. Advocacy Campaigns
5.3.6. Traditional Media Coverage and Social Media Enhancement
5.3.7. Entertainment Portals
6. LESSON 5 :Understanding Media : Aesthetic of New Media
6.1. Deconstructing New Media
6.1.1. New Media Technology : Covergence and Characteristics
6.1.2. New Media as Multimedia
6.1.3. New Media Transitions: from Synergy to Transmedia
6.2. Intersecting Traditional Media and New Media
6.2.1. Journalism + Internet = Blogging
6.2.2. Broadcasting = Internet = Podcast
6.2.3. Film = Internet = Youtube