media information literacy

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media information literacy by Mind Map: media information literacy


1.1. Multimedia

1.1.1. content that uses a combination of different content forms such as text, audio, images, animations, video and interactive content. TEXT A characters that are used to create words, sentences and paragraphs AUDIO A part of a transmitted signal that is a recording/reproduction of acoustic signal IMAGES A binary representation of visual information, such as drawings, pictures, graphs, logos, or individual video frames ANIMATION A process of designing, drawing, making layouts and preparation of photographic sequences VIDEO A signal to a screen and processes the order in which the screen captures should be shown. INTERACTIVE CONTENT A Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games

1.2. Kinds of Media

1.2.1. New Media Ordinary and common in most parts of the world Also refers to a different or newer way CREATION PROCESSING TRANSMITTING INFORMATION Referred to as a digital media to differentiate it from the traditional

1.2.2. Tradition Media Covers the Kinds of Media that were invented prior to the invention of the internet Broadcast media Film or cinema It is a term coined to refer to media that developed when the issue when the usa of computer technology

1.2.3. Social Media Referns to internet maintained -computer programs that could be installed in personal computer or portable design

1.3. Mobile Communication technology

1.3.1. It is a cellular phone that use to make call through digital satellite connectivity instead of under the ground

1.3.2. Our current technology we use is Smartphones Tablets Other programs

1.4. Software

1.4.1. A programs and other operating information used by a computer. Application A program or group of programs designed for end users Social network A dedicated website or other application which enables users to communicate with each other by posting information, comments, messages, images Programming A process of designing and building an executable computer program for accomplishing a specific computing task

1.5. Technology

1.5.1. A application of scientific knowledge for practical purposes, especially in industry GPS A satellite-based radionavigation system owned by the United States government and operated by the United States Air Force Computers a machine that can be instructed to carry out sequences of arithmetic or logical operations automatically via computer programming Digital communication A message through digital devices and a type of information sent digitally

1.6. Media classification

1.6.1. disabled on the NetScaler appliance Mass media A diverse array of media technologies that reach a large audience Interactive media A product and a service on digital computer-based systems


2.1. Pre- Industrial Age

2.1.1. We could consider oral tradition as the basic ancestors of information and communication flow Chauvef cave painting in southern france Tribal cultures in africa, South America or native American The cradle of Western civilization in Mesopotamia Woodblock printing in East Asia Chinese and Korean craftspeople wrote on textile or paper German goldsmith Johann gutenburg’s

2.1.2. Early humans being were able to communicate through writing symbols or drawing crude pictures Clay and stones Code of Hammurabi Written laws and code of the babylonian Discovery of papyrus by ancient egyptians

2.2. Industrial Age

2.2.1. This Age clearly saw the active role of technology in advancing the way we communicate disseminate information Newspaper in Western Europe in the year 1690 Magazines in the year 1741 Celluloid film Auguste and louis lumiere they premiered the Film” L’Arrivée d’un Train en Gare dela Ciotat Kodak camera

2.2.2. Very newspaper was printed in the 1590s in Western Europe Samuel morse inventor of telegraph Alexander graham bell inventor of telephone Thomas Edison inventor of the phonograph Emile berliner developer pf sound and music Elrigde johnson inventor of motor system Edison inventor of kinetoscope

2.3. Electronic Age

2.3.1. Also characterized by the way humans consumes information in a rapidly developing pace Development of the fox machine Cellphone also resulted in a faster way of transmitting messages Cable and satellite Compact disc or CDs

2.3.2. Leading us towards what they call the “Information Society “ Portable gadgets Sony walkman Sony discman

2.4. Digital Age

2.4.1. It is our current age wherein information is still seen as a commodity Computer system Internet Cyberspace William gibson in his Novel Neuromancer

2.4.2. Relies heavily on digital technology

3. Understanding about Media

3.1. Literacy

3.1.1. An ability to read and write one's own name and further for knowledge and interest Learning Reading Writing

3.2. Information literacy

3.2.1. A concept that defines literacy of persons with respect to informatics Identify Find Evaluate Apply Acknowledge

3.3. Media literacy

3.3.1. An ability to access, analyze and evaluate the many complex messages presented through the mass media Analyze Evaluate Create Act

3.4. Technology literacy

3.4.1. An ability to use, manage, understand, and assess technology Communicate Solve problems Access Manage Intergrate Evaluate

3.5. Internet literacy

3.5.1. A textbook that delivers a course of instruction about the Internet Communicate Analyze Create Evaluate

3.6. Digital literacy

3.6.1. An individual's ability to find, evaluate, and compose clear information through writing and other mediums on various digital platforms Creativity Proficient communicator Curate information Collaboration Cultural and social understanding Critical thinking

3.7. Cultural literacy

3.7.1. An ability to understand and participate fluently in a given culture Communication Culture Intercultural competence

4. What is Media information literacy ?

4.1. access to information, free expression and education

4.2. ability to access, analyze, and create media, is a prerequisite for citizens to realize their rights to freedom of information and expression


5.1. Film

5.1.1. A series of moving images shown on a screen, usually with sound, that make up a story Image composition Film formats Modes of film production

5.2. Crafting media messages

5.2.1. Different types of content are being crafted and presented Audio production Interesting sounds make audiovisual production come to life Image production We are generally visual-minded Audiovisual production Audio hook is important so we can se the reality of the movie we are watching


6.1. Convergence and characteristics

6.1.1. The key to theses newer forms of ICT’s is the convergence of sytem

6.2. Multimedia

6.2.1. It is originally pertained to the way a single media product could contain several forms of media content

6.3. Synergy to transmedia

6.3.1. A big media company is now known as a media conglomerate

6.4. Interesting traditional media and new media

6.4.1. It is the digitalization of specific ICT’s with the platform served by the internet Journalism + Internet = blogging Broadcasting + internet = Podcast Film + internet = Youtube


7.1. Text

7.1.1. It is a coherent set of signs that transmits some kind of informative message Framing and reading Format Content Newspaper and journalism Newspaper Magazine Radio Radio TV Broadcast Books,comics,magazines and the publishing industry Books Magazine Comics

7.2. Image

7.2.1. A picture that has been created or copied and stored in electronic form Photography and timeless images

7.3. Audio

7.3.1. A vibration transmitted through a solid liquid and gas Framing and listening Radio and evoking imagination


8.1. Its an offshoot of new media is social media

8.2. New media ICT’s are actually enabling us to fulfill a basic human desire

8.3. A supportive system of sharing information and service among individuals

8.3.1. Kinds of social media Print-based Twitter Audio-based Spotify TuneIn Photo-based Instagram Video-based Youtube

8.3.2. Relevance of social media Personal communications Business and customer care tools Social service and Governance Education Tools Advocacy campaigns for social change Traditional media coverage and social media enchantment Entertainment portals