1. Lesson 1: Media Context of MIL
1.1. What is Media?
1.1.1. Media
1.1.1.1. the means of communication.such as radio or television that reach or influence people widely.
1.2. The Communication Process-
1.2.1. Sender
1.2.1.1. the one who had an idea to share
1.2.2. Receiver
1.2.2.1. Audience
1.2.2.1.1. the people who read or listen to your information
1.2.3. Channels
1.2.3.1. to spread your message
1.2.3.2. essentially the media that helps you reach your intended audience
1.2.4. Message
1.2.4.1. Source
1.2.4.2. is relayed as a piece of information
1.3. The Feedback Mechanism
1.3.1. Feedback
1.4. Media as an Information Industry
1.5. Media as a Culture of Entertainment
1.6. Kinds of Media
1.6.1. Traditional Media
1.6.1.1. Covers the kinds of media that were invented prior to the invention
1.6.1.2. Kinds of Traditional Media
1.6.1.2.1. Broadcast Media
1.6.1.2.2. Film or Cinema
1.6.2. New Media
1.6.2.1. that developed when the use of computer technology became ordinary and common in most parts of the world.
1.6.3. Social Media
1.6.3.1. Internet-maintained computer programs that could be installed in personal computers or particular audience of a specific product.
1.6.4. Mobile Communications Technology
1.6.5. Related and Emerging Technologies
2. Lesson 2: Media Then and Now
2.1. Brief History of media
2.1.1. Pre-Industrial Age
2.1.2. Industrial Age
2.1.3. Electronic Age
2.1.4. Digital Age
2.2. Brief History of Philippine Media
2.2.1. Pre-colonial
2.2.1.1. Alibata or Baybayin
2.2.2. The Print Industry and Filipino Freedom
2.2.2.1. Del Superior Govierno
2.2.2.2. Noli Me Tangere
2.2.2.3. El Filibusterismo
2.2.2.4. The Manila Times
2.2.2.5. Manila Bulletin
2.2.2.6. Cosmopolitan
2.2.3. The European Film Import
2.2.4. The Broadcast Industry
2.2.5. Local Online Media
2.3. The State of Media Today
2.3.1. From Globalization to Globalization
2.3.1.1. Globalization
2.3.1.1.1. "the process by which a company or organization expands to operate internationally"
2.3.1.2. Multinational Company
2.3.1.2.1. the ones whose companies expand globally and establish their offices in different regions of the world
2.3.1.3. Glocalization
2.3.1.3.1. a phenomenon that occurs when global media corporations adapt or localize their operations and output to accommodate local circumstances and culture
2.3.2. The Local Landscape
2.4. Media Ownership
2.4.1. Mainstream Media
2.4.1.1. media disseminated via the largest distribution channels, which are therefore representative of what the majority media consumers are likely to encounter
2.4.2. Alternative and Independent Media
2.4.2.1. Alternative Media
2.4.2.1.1. a form of media which serves as the other choice for the existing mainstream media.
2.4.2.2. Independent Media
2.4.3. Community Media
2.4.3.1. any forms of media that is created and controlled by a community, either a geographic community or a community of identity or interest, separate from either private media, state-run media or public broadcast
2.4.4. State-owned Media
2.4.4.1. the government owns and controls specific media outlets
3. Lesson 3: Understanding Media: Aesthetics of the Image, Text and Audio
3.1. Framing and Reading
3.1.1. Newspapers and Journalism
3.1.2. Books Comics, Magazines and the Publishing Industry
3.1.3. Photography and Timeless Image Concepts
3.1.3.1. Photography
3.1.3.1.1. the process of recording images through a chemical interaction caused by light rays hitting a sensitized surface, referring to the celluloid film known before as the negative
3.2. Framing And Listening
3.2.1. Radio and Evoking Imagination
3.2.1.1. Radio
3.2.1.1.1. is the most popular form of mass media all over the world.
4. Lesson 4:Understanding Media: Aesthetics of Film and TV
4.1. The Film Form
4.1.1. Short Film
4.1.1.1. is a film whose total running time will not exceed one hour.
4.1.2. Modes of Film Production
4.1.2.1. Preproduction (Planning Stages)
4.1.2.1.1. a stage of film production where all the planning stages of a film are made before actually making the film.
4.1.2.1.2. involves developing the concept of the film until it becomes a full-blown film script or screenplay
4.1.2.2. Production Stage (Actual Shooting)
4.1.2.2.1. a film production stage where the actual shooting of film happens
4.1.2.3. Post-production Stage
4.1.2.3.1. a stage of film where everything will be put together
4.1.3. Film Formats
4.1.3.1. Narrative
4.1.3.1.1. a film format which is fictional in nature, meaning the characters and situations were made up by the film's scriptwriter
4.1.3.2. Documentary
4.1.3.2.1. a film format which presents nonfictional or factual characters and situations in the film
4.1.3.3. Animation
4.1.3.3.1. a film format that encompasses the frame by frame shooting and projection of fictional filming using puppets, clay figures, drawing or sketches, shadow and non-computer generated images or characters.
4.1.3.4. Experimental
4.1.3.4.1. a film format which tries to play around with the physicality of the film form, the shooting , styles the production process and the concept
4.1.3.5. Film Image Composition
4.1.3.5.1. basically mimicked that of a stage play. Directors staged all actors and important information to face the audience.
4.1.3.6. Motion Framing Concepts
4.1.3.6.1. the presentation of visual elements in an image, especially the placement of the subject in relation to other objects
4.1.4. The TV Broadcast
4.1.4.1. Informative Programming
4.1.4.2. Entertainment Programming
4.1.5. TV Show Anatomy and Advertising
4.2. Crafting Media Messages
4.2.1. Creating Meaning in Audio Production
4.2.2. Creating Meaning in Image Production
4.2.3. Creating Meaning in Audiovisual Production
5. Lesson 5:Understanding Media: Aesthetics of New Media
5.1. Deconstructing New Media
5.1.1. New Media Technology:Convergence and Characteristics
5.1.2. New Media as Multi-Media
5.1.3. New Media Transitions:From Synergy to Transmedia
5.2. Intersecting Traditional Media and New Media
5.2.1. Journalism+Internet=Blogging
5.2.2. Broadcasting+Internet=Podcast
5.2.3. Film+Internet=Youtube
5.3. Transitioning Media,Transitioning Users
5.3.1. Digital Native
5.3.1.1. a type of audience who inhabited the terrain of the internet from childhood
5.3.2. Digital Immigrant
5.3.2.1. a type of audience who came lately to Net communication, their hard-wiring having taken place in an age dominated by single, one-at-a-time source materials such as books.
6. Lesson 6:Understanding Media: Aesthetics of Social Networking
6.1. Deeper Understanding of Social Media
6.1.1. What is Social Networking
6.1.1.1. the use of dedicated websites and applications to interact with other users or to find people with similar interests to one's own
6.1.2. Kinds of Social Media and its Varying Use
6.1.2.1. Print-based
6.1.2.1.1. Wordpress
6.1.2.1.2. Tumblr
6.1.2.1.3. Blog
6.1.2.1.4. Twitter
6.1.2.2. Audio-based
6.1.2.2.1. Spotify
6.1.2.2.2. Tunein
6.1.2.2.3. Radio
6.1.2.3. Photo-based
6.1.2.3.1. Instagram
6.1.2.4. Video-based
6.1.2.4.1. Youtube
6.1.2.4.2. Vines
6.1.2.4.3. Musical.ly
6.1.2.4.4. Tik Tok
6.1.2.4.5. Instagram
6.1.2.5. Social Networking Sites
6.1.2.5.1. Friendster
6.1.2.5.2. MySpace
6.1.2.5.3. Facebook
6.1.2.5.4. Instagram
6.1.2.5.5. Twitter
6.2. Relevance of Social Media in Today's Society
6.2.1. Personal Communications
6.2.2. Business and Customer Care Tools
6.2.3. Social Services and Governance
6.2.4. Educational Tools
6.2.5. Advocacy Campaigns for Social Change
6.2.6. Traditional Media Coverage and Social Media Enhancement
6.2.7. Entertainment Portals
6.2.7.1. Myspace