1. LESSON 3: Understanding Media: Aesthetics of the image, text, and audio
1.1. 3.1 Framing and Reading
1.1.1. 3.1.1 Newspaper and journalism
1.1.2. 3.1.2 Books, comics, magazines, and the publishing industry
1.1.3. 3.1.3 Photography and timeless image concepts
1.2. 3.2 Framing and Listening
1.2.1. 3.2.1 Radio and evoking information
2. LESSON 4: Understanding Media: Aesthetics of Film and TV
2.1. 4.1 The film form
2.1.1. 4.1.1 Modes of film production
2.1.2. 4.1.2 Film formats
2.1.2.1. 4.1.2.1 Narrative
2.1.2.2. 4.1.2.2 Documentary
2.1.2.3. 4.1.2.3 Animation
2.1.2.4. 4.1.2.4 Experimental
2.1.3. 4.1.3 Film image composition
2.1.4. 4.1.4 Motion framing concepts
2.2. 4.2 The TV broadcast
2.2.1. 4.2.1 Kinds of TV Shows
2.2.1.1. 4.2.1.1 Informative programming
2.2.1.2. 4.2.1.2 Entertainment programming
2.2.2. 4.2.2 TV show anatomy and advertising
2.3. 4.3 Crafting media messages
2.3.1. 4.3.1 Creating meaning in audio production
2.3.2. 4.3.2 Creating meaning in image production
2.3.3. 4.3.3 Creating meaning in audiovisual production
3. LESSON 5: Understanding Media: Aesthetics of New Media
3.1. 5.1 Deconstructing new media
3.1.1. 5.1.1 New media technology: convergence and characteristics
3.1.2. 5.1.2 New media as multimedia
3.1.3. 5.1.3 New media transitions: from synergy to transmedia
3.2. 5.2 Intersecting traditional media and new media
3.2.1. 5.2.1 Journalism + Internet = Blogging
3.2.2. 5.2.2 Broadcasting + Internet = Podcast
3.2.3. 5.2.3 Film + Internet = YouTube
3.3. 5.3 Transitioning media, transitioning users
4. LESSON 1: What is Media
4.1. 1.1 Defining Media
4.1.1. 1.1.1 Media as an Information Industry
4.1.2. 1.1.2 Media as a Culture of Entertainment
4.1.3. 1.1.3 The feedback mechanism
4.1.4. 1.1.4 The communication process
4.2. 1.2 Kinds of Media
4.2.1. 1.2.1 Social Media
4.2.2. 1.2.2 New Media
4.2.3. 1.2.3 Traditional Media
4.2.4. 1.2.4 Mobile communications technology
4.2.5. 1.2.5 Related and emerging technologies
5. LESSON 2: Media Then and Now
5.1. 2.1 History of Media
5.1.1. 2.1.1 Pre-Industrial Age
5.1.2. 2.1.2 Industrial Age
5.1.3. 2.1.3 Digital Age
5.1.4. 2.1.4 Electronic Age
5.2. 2.2 History of Philippine Media
5.2.1. 2.2.1 Pre-colonial traces
5.2.2. 2.2.2 The print industry and the Filipino freedom
5.2.3. 2.2.3 The European film import
5.2.4. 2.2.4 The broadcast industry
5.2.5. 2.2.5 Local online media
5.3. 2.3 The state of media today
5.3.1. 2.3.1 From globalization to glocalization
5.3.2. 2.3.2 The local landscape
5.4. 2.4 Media Ownership
5.4.1. 2.4.1Mainstream media
5.4.2. 2.4.2 Alternative and independent media
5.4.3. 2.4.3 Community media
5.4.4. 2.4.4 State-owned media
6. LESSON 6: Understanding Media: Aesthetics of Social Networking
6.1. 6.1 Deeper understanding of social media
6.1.1. 6.1.1 What social networking?
6.1.2. 6.1.2 Kinds of social media and varying users
6.1.2.1. 6.1.2.1 Print-based
6.1.2.2. 6.1.2.2 Audio-based
6.1.2.3. 6.1.2.3 Photo-based
6.1.2.4. 6.1.2.4 Video-based
6.1.2.5. 6.1.2.5 Social networking sites
6.2. 6.2 Relevance of social media in today's society
6.2.1. 6.2.1 Personal communications
6.2.2. 6.2.2 Business and customer care tools
6.2.3. 6.2.3 Social services and governance
6.2.4. 6.2.4 Educational tools
6.2.5. 6.2.5 Advocacy campaign for social change
6.2.6. 6.2.6 Traditional media coverage and social media enhancement