Program Overview

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Program Overview by Mind Map: Program Overview

1. Website Creation

1.1. Management

1.1.1. Hosting + Domains

1.1.2. Security + Backups

1.1.3. Client Updates

1.1.4. Maintenance Updates

1.1.5. Logins/Passwords

1.2. Development

1.2.1. Pagebuilder

1.2.2. Theme

1.2.3. Framework

1.3. Design

1.3.1. Site Templates (our own)

1.3.2. Mobile, Desktop & Tablet

1.3.3. Conversion Optimised

2. Tracking & Reporting

2.1. Reporting

2.1.1. Agency Analytics

2.2. Tracking

2.2.1. ROI KPI'S

2.2.1.1. No. of Calls

2.2.1.2. No. of Form Submissions

2.2.1.3. Total No. of Leads

2.2.1.4. Total Investment + Projected Revenue

2.2.1.5. Conversion Rates

2.2.1.6. Cost Per Lead

2.2.2. Analytics

2.2.2.1. Keyword Rankings + Traffic

2.2.2.2. Citations + Backlinks

2.2.2.3. Competitor Analysis

2.2.2.4. GMB + GSC + GA

2.2.2.5. Reviews

2.2.3. Paid Advertising

2.2.3.1. Google Ads

2.2.3.2. Facebook Ads

3. PPC Management

3.1. Google Adwords

3.1.1. Landing Pages

3.1.2. Campaign Build

3.1.3. Optimisation

3.2. Facebook Ads

3.2.1. Landing Pages

3.2.2. Campaign Build

3.2.3. Optimisation

3.3. Retargeting

4. Reputation Management

4.1. Review Generation

4.1.1. Birdeye

4.2. Brand Protection

4.2.1. Handling Negative Reviews

4.2.2. Reply Positive Reviews

5. Authority Development

5.1. GMB / Maps

5.1.1. Claim, Setup + Optimise

5.1.2. Posts, Images + Videos

5.1.3. FAQ's

5.2. Offsite SEO

5.2.1. Citations

5.2.2. Link Building

5.3. Blog Posts

6. Onsite SEO

6.1. Optimisation

6.1.1. Locations + Service Pages

6.1.2. Meta Titles + Meta Descriptions

6.1.3. Content + Keywords

6.1.4. Title Tags + Alt Tags

6.1.5. Internal + External Links

6.1.6. Schema Markup for Local Businesses

6.1.7. Website Speed

6.1.8. Ongoing Onsite SEO Updates

7. Social Media Management

7.1. Create/Access Profiles

7.1.1. Facebook

7.1.2. Twitter

7.1.3. YouTube

7.2. Posting

7.2.1. One Up App.io