Amazon

1. Social

1.1. Demonstrations against Amazon´s negative impact on the local retail market

1.1.1. driving small traders out of business

2. Economic

2.1. Invest in businesses

2.1.1. discounted products

2.1.1.1. export of India-made goods

2.1.1.1.1. Investment in the country

3. Technological

3.1. sell and operate online.

3.1.1. E-commerce market is dominated by Amazon and Flipkart

3.1.1.1. Massive mobile phone customers

4. Political

4.1. New laws restrict foreign-owned online retaliers from selling goods from their own subsidiaries.

4.1.1. "it's a democracy."