Bots for FMCG
by Husain Haykal
1. CRM
1.1. Database Validation
1.1.1. Conversation Commerce
1.1.1.1. Repurchase Consideration
1.1.1.2. Activity Follow Up
1.1.1.2.1. Event Participation
1.1.1.2.2. SPG
1.1.1.3. Complaint
1.1.2. Building Engagement (non commercial)
1.1.2.1. Life Moments
1.1.2.1.1. Birthday
1.1.2.1.2. Child Birth
1.1.2.1.3. Graduation
1.1.2.1.4. Kids entering school
2. Sales
2.1. Direct Customer Order
2.2. Sales Productivity Tracking
2.2.1. Outlet Registration
2.2.2. Sales Audit
2.2.2.1. Merchandising Compliance
2.2.2.2. Stock Availability
2.2.2.3. Pricing Compliance
2.2.2.4. POSM Deployment
2.2.3. Salesman Productivity
2.3. Sales Promotion
2.3.1. Customized Sales Coupon
2.3.1.1. Outlet Partnership
2.3.1.2. Direct
2.3.2. Customized Product Sell
2.3.2.1. Hampers
2.3.2.2. Limited Edition
2.3.2.3. New Product Launch