Sales Revenue 1296.6

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Sales Revenue 1296.6 by Mind Map: Sales Revenue 1296.6

1. MT 617.5 Mb

1.1. MT Sales achievement = 617.5 Mb

1.2. MT Market share of - Cotton 4% - Feeding 4% - PPW 3% - BBQ 4%

1.3. MT Sales contribution of opportunity channel 16% share - White spot - Product listing

2. FSS 14.7 Mb

2.1. FSS Coverage 310 (250+60) customer 2.94 Mb

2.2. FSS White sport 2.16 Mb

2.3. FSS Recruit new customer 15 hospital = 1 Mb

3. GT 608 Mb

3.1. 20% - Sales achievement Target 608 Mb

3.1.1. TMK : Distribution coverage of NPD in GT (VC CT, VC TP BAO, PG)

3.1.2. MKT : ?????

3.2. 30% - Distribution (VC-12,000:PT-8,000:ST-6,000)

3.2.1. TMK ???

3.3. 30% - In-Store implement (offtake+promotion)

3.3.1. TMK ???

3.3.2. SC ???

3.3.3. F&A ???

3.4. 20% Expand RTM (Van+Presales, no. of active store 16,000)

3.4.1. TMK : - Sales target = ?? - New SKU listing = Ave 5 SKU Recruit

3.4.2. CRM ???

3.4.3. MKT ???

3.5. 30% Top 20

4. Event sales 27.3 Mb

4.1. TMK : - Focus strategic sku - Feeding premium+satis, NPD, VcareBaby 15 Mb

4.2. TMK : - Focus event in mass mkt 5% - Factory 15% - Baby events 80%

5. MKT

5.1. PG MKT Successful launch of YLove in digital & mobile platform - Campaign engagement - Moms recruited to Love Loyalty program

5.2. PG MKT NPD Value Y2020 = ??? NPD value Y2021 = ??? NPD value Y2022 = ???

5.3. CRM LOVE PG "Loyalty program -Recruitment rate = 34,500 - Retaintion rate = 10% Campaign conversion = 10% Timeline = March

5.4. PG MKT Leverage strength of feeding to other core categories 1PG - Total PG = 807.8 Mb - Mother care/Toiletries/BBW/Health care = positive growth - MKT share feeding no.1 , BBW no.2

5.5. PG MKT - To be 1st brand choice - Most trusted brand for Gen Y - C+ Moms/Moms to be through Y1Love campaign - Brand health +10%

5.6. OB NPD in budget *4

5.7. OB CRM and MKT - new databalse = 5,000 - Engage event rate = ???

5.8. OB Sales growth 50% , 167 Mb

5.9. OB %Market share - Cotton : Offtake GT A/C top20 TBD - Wipe : %Value store =9% (Nielsen)

5.10. TMK % Growth BBM & Ownbrand and sales of principal brand - BB&M=17% - Big foot=21 Mb - P+J=19 Mb - Softex=210 Mb

5.11. TMK : MPI brand love - MPI display awareness @event sales = ??? Mb - Sales inc in GT display=???Mb

6. SC % OOS 18%

6.1. Reduce OOS 16 Mb - S&OP - Order pattern

7. Out of Budget

7.1. FSS BAO 1.2 Mb

7.2. PG MKT Timeline + Successful launch of banana blossom drink = 8 Mb launch date ??

7.3. BD+OB, Director, BD+OB Director - M&A 2 Biz - Ownbrand NPD 8 sku - Ownbrand+New Biz sales 267 Mb - No. of accomplished Biz 4

7.4. BD - Get mom * baby new business - Food services target 2 new business - Get partner synergies target 2 partner - Accomplished new business target 5 new business

8. E-commerce 4 Mb

8.1. TMK Launch moongshop on market place 2 platforms 3 Mb

9. Export 26.1 Mb

9.1. PGMKT Build Laos market commu/port/promo . strategy Laos sales ??? Mb