Initial Ideas - Representation and Identity in the beauty and makeup industry

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Initial Ideas - Representation and Identity in the beauty and makeup industry by Mind Map: Initial Ideas - Representation and Identity in the beauty and makeup industry

1. Shade ranges within beauty brands

1.1. differences between before and after

1.2. foundation shade differences - FENTY vs BEAUTY BLENDER/ TARTE

2. How social media has affected the confidence of young people

2.1. Victoria Secret models are an unrealistic expectation for young girls

2.2. rise of mental health problems arise within young girls

2.2.1. anorexia, bulimia, depression and anxiety

2.3. Anna Wintour - vogue editor - embedding perception of perfect 'Size0' into society

3. Lack of diversity behind the scene in big makeup brands

3.1. would it all be different if CEOs and press release executives were more ethnically diverse

3.2. know what is needed in the community and know how to represent the people

4. How has diversity become the new beauty ideal

4.1. How have beauty standards developed

4.2. skin lightening and spray tanning

4.3. how have beauty brands ensured they become more diverse

4.3.1. influencers

4.3.2. beauty zeitgeist

4.3.2.1. spirit of a generation/ a period of time

5. Fashion

6. Makeup

7. Models

8. Social Media