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All In by Mind Map: All In

1. Purpose

1.1. To gain support for an all in executive meeting with AWS and Snap

2. Background

2.1. AWS

2.1.1. 3 Year history

2.1.2. 1.1B 6 year EDP

2.1.3. Strong 2019

2.1.3.1. C- to B+

2.1.3.2. $4.1 Million over EDP commit

2.1.3.3. Largest EKS customer globally

2.1.4. 2020

2.1.4.1. Situation

2.1.4.1.1. Moving revenue from AWS to Google per commits

2.1.4.2. $60m growth

2.1.4.3. Focus data and AI/ML

2.2. Google

2.2.1. Built on Google

2.2.2. 2 Billion spend per 5 years

2.2.3. Google Position

2.2.3.1. Focus on growth

2.2.3.1.1. New Google cloud boss Thomas Kurian warns, 'You will see us competing much more aggressively'

2.2.3.1.2. New Google Cloud CEO Thomas Kurian says he's borrowing from the Oracle playbook to help catch up to Amazon and Microsoft

2.2.3.2. Losing account team

2.2.3.2.1. How many people are on Googles account team - versus 2 years ago

2.2.3.3. High price

2.2.3.3.1. Price for Snap

2.2.3.4. Reliability

2.2.3.4.1. New Years Eve

2.2.3.4.2. Others

2.2.3.5. Google exiting cloud

2.2.3.5.1. Karl conversation

2.2.4. Non Cloud

2.2.4.1. Business Relationships

2.2.4.2. Productivity Suite

3. Audience

3.1. Jason

3.1.1. Strategy

3.1.2. Revenue

3.1.3. Recognition

3.2. Troy

3.2.1. Recognition

3.2.2. Revenue

3.3. Scott Rosecrans

3.3.1. Goals/Recognition

3.3.2. Repeatable Process Google All In

3.3.2.1. Tell the Google Support Story Snap

3.3.2.1.1. Rates

3.3.2.1.2. Account Team

3.3.2.1.3. Reliability

3.4. Mike/Carla/Andy

3.4.1. Customer Reference

3.4.1.1. Googles Premier account

3.4.2. Revenue

3.4.3. Press/News

3.4.3.1. AI/ML Win

3.5. David Dorth

4. The Ask

4.1. AWS Executive to meet Snap executive to position all in. - ask for feedback on the Ask

5. Next Steps

5.1. Investigate Viability

6. FAQ

6.1. Why Nots

6.1.1. Customer

6.1.2. AWS

6.2. Risks

6.2.1. Customer

6.2.2. AWS

7. Account Strategy

7.1. Migration Plan

7.1.1. Needs 2/3 year migration

7.1.1.1. MAP Credits

7.2. Financial Plan

7.2.1. Needs to meet cost:revenue ratio

7.3. Microsoft

7.3.1. Position as DR?

7.4. Business Plan

7.4.1. Grow Amazon-Snap business connections

7.5. Case Study

7.5.1. Intuit

7.5.1.1. 25 People on Account Team

7.5.1.1.1. Customer obsession

7.6. Snap Influences

7.6.1. Jerry

7.6.2. Evan

7.6.3. Derek Anderson - CFO

7.6.4. Bobby Murphy

7.6.5. Board?

8. Format

8.1. Executing Briefing Document