current use of BM building block icons
"activities" building block icon
personas may limit audience
should be based on real people
shouldn't use real people (à la cooper)
personas, should be real people, female personas, personas questions, attention to middle management, additional personas, NGO, Consultant, Service/Prod introducer, personas must "reach fans"
to add, environment vs. business model, BM implementation, section on writing with readers, design constraints, business plan section, barriers to entry
book recommendation, Idealized Design (Ackoff)
Apple example, add "ease of finding music"
slower intro of the canvas, use 4 areas
to change, change value proposition question, better titles of tripartite structure
colors for icons
additional examples on-/offline
distinguish customer groups
inversion of cost/rev icon