What Will Marketing Look Like in 2030?

1. A Golden Age of Marketing

1.1. Computer processing power doubles about every two years. By 2030, we'll have 32 times the processing power/speed we currently have.

1.1.1. We’ll have the world’s information at our fingertips. We’ll have the data to back up pretty much any assumption, assertion, or decision.

2. Frictionless Transactions

2.1. Will Amazon actually predict what you’ll want and order it for you?

2.2. Will Google actually push a search result to fact-check a current conversation?

3. An Experience Economy

3.1. Transition from a manufacturing economy to a service economy as members of a society become more and more prosperous.

3.2. The company that delivers the best customer experience will be the one that receives a larger share of the market.

4. Human Creativity Combines with Computer Creativity

4.1. Fine balance between Convergent and Divergent Thinking

4.1.1. Divergent thinking - imagining, creating, challenging, dreaming

4.1.1.1. Opportunity for humans

4.1.2. Convergent thinking - rational decision making, testing, judging, learning.

4.1.2.1. Opportunity for machines

5. An Exciting Generation of Talent

5.1. While humans are the most adaptable creatures on the planet, we still have limits for adaptation.

5.1.1. Those who were born into and have grown up in a digital age will be at a massive advantage over those who adapted to it.

5.1.1.1. Give a 6-year-old an iPad for ten minutes. They’ll figure it out near-instantly, they’ll be able to teach you how to use it