TOP OF FUNNEL

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TOP OF FUNNEL by Mind Map: TOP OF FUNNEL

1. Group 1

1.1. Challenge feature

1.1.1. grouping

1.2. Philanthropy

1.2.1. reward outbound

1.3. Content embedded in the 1st email

1.4. Social sharing

2. Group 2

2.1. Incentive referral mechanism

2.2. Challenge

2.2.1. assess improvement metric

2.2.2. cross company/vertical level challenge

2.2.3. philanthropy incentive

3. Group 3

3.1. Brainway

3.2. commiseration

4. Group 4

4.1. personalization

4.1.1. avatar dynamically changing based on activity/performance

4.2. 'water cooler flow'

4.2.1. mood notes

4.2.2. holistic profile