KOMBUCHA

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KOMBUCHA by Mind Map: KOMBUCHA

1. Goals

1.1. XÂY DỰNG CỘNG ĐỒNG KOMBUCHA, TĂNG NHẬN THỨC SP, THƯƠNG HIỆU

1.1.1. CONTENT MKT STRATEGIC

1.1.1.1. DIGITAL ONL

1.1.1.1.1. Web/Blog/SEO

1.1.1.1.2. SOCIAL MEDIA

1.1.1.1.3. PR TRÊN BÁO CHÍ

1.1.1.2. OFFLINE

1.1.1.2.1. SPONSOR/PR

1.1.1.2.2. TALK SHOW

1.2. TRẢI NGHIỆM NGƯỜI DÙNG

1.2.1. Push - Pull Stategic

1.2.1.1. ADs

1.2.1.1.1. Fb,Youtube Ads

1.2.1.1.2. Banner

1.2.1.1.3. TVC

1.2.1.2. Content MKT,

1.2.1.2.1. Digital Strategic

1.2.2. SAMPLING ACTIVITES

1.2.2.1. POP

1.2.2.1.1. Tasting

1.2.2.1.2. Promotion

1.2.2.2. HỘI CHỢ

1.2.2.2.1. TASING

1.2.2.2.2. SALES PROMOTION

1.3. Phase 3: Sell in Sales, Customer loyalty

1.3.1. 4P- Mix Marketing

1.3.1.1. Channel

1.3.1.1.1. E Com

1.3.1.1.2. Retail

1.3.1.1.3. Horeca

1.3.1.2. Trade MKT

1.3.1.2.1. Visibility

1.3.1.2.2. POP activities

1.3.1.2.3. POSM

1.3.1.3. C.S develop

1.3.1.3.1. CRM

1.3.1.3.2. After Sales

1.4. Target Customer : Female , 35y Old up

1.5. Media Message: Tiêu Hóa Tốt, Sức Khỏe tốt

1.6. Target Market 2020

1.6.1. 1M lon

1.6.2. 10.000 pax