SECONDARY DATA SOURCES

Get Started. It's Free
or sign up with your email address
SECONDARY DATA SOURCES by Mind Map: SECONDARY DATA SOURCES

1. Popular Sources

1.1. Online Newspapers

1.1.1. Foreign brands are more preferable than local brands to Vietnamese

1.1.2. Research in foreign consumption psychology of Vietnamese today

1.1.3. Many Vietnamese are xenophile when consuming.

1.1.4. Cultural story: xenophile

1.1.5. Why are “Made in Vietnam” smartphones not sold well?

1.1.6. The long story about "Made in Vietnam" and Vietnamese goods

1.1.7. Some “Country-of-origin” consumers trust in

1.1.8. Products originated from Japan are preferred by consumers.

1.1.9. Why are Chinese goods favored in Vietnam market?

1.1.10. Why do people favor domestic Japan goods?

1.1.11. Germany goods are popular worldwide, while Japanese goods are popular with Vietnamese consumers.

1.1.12. The interesting facts about Generation Y and their great value to Vietnam economy.

1.1.13. Vietnamese smartphones and the failure on their own home court.

1.1.14. Vietnamese smartphone market: any chances for Vietnamese brands?

1.1.15. How are Vietnamese manufacturers’ fate in 2019?

1.1.16. Chinese smartphone takes more than 60% in Southern Asia market

1.1.17. Why do Vietnamese people not prefer choosing smartphones from Vietnamese brands?

1.1.18. Why do Vietnamese prefer using foreign smartphone brands?

1.1.19. Why are made-in-Vietnam phones unable to be sold well

1.1.20. Why are Vietnamese domestically manufactured smartphones not sold well?

1.1.21. Smartphone market in 2019: The rise of Vietnamese brand

1.1.22. Forbes: any chances for “made in Vietnam” smartphones?

1.1.23. Vsmart: The core difference can help Vietnamese smartphones to turn the tables on Chinese smartphones after many years of failure

1.1.24. Where are the position of Vsmart on Vietnamese smartphone market map after having launched for 6 months?

1.1.25. Smartphone market in the end of the year: Vinsmart slightly grows, Oppo stays the same

1.1.26. Top 11 smartphone brands most loved by Vietnamese today

1.1.27. The story of Bphone and Vietnamese culture in the view of Japanese newspapers.

1.1.28. Xenophilia, Vietnamese usually have bad comments on technology goods of our country?

1.2. Social Networks

1.2.1. No matter how much of a xenophile you are, it’s time to wake up

2. Scholar Sources

2.1. The important of country images in the formation of consumer product perception

2.2. An Experiment on the Salience of Country-of-Origin in the Era of Global Brands

2.3. Country‐of‐origin effect: The moderating function of individual difference in information processing

2.4. A conceptual study on the country of origin effect on consumer purchase intention

2.5. Protect brands from perspective of Marketing

3. Governmental Sources

3.1. General Statistics Office of enterprise survey in 2019.

4. Commercial Sources

4.1. Advertising Agencies

4.1.1. Why is there a decrease in Millennials’ loyalty to brands?

4.1.2. Who are Millennials? Shopping habits of Millennials

4.1.3. 7 highlighted insights of Millennials and lessons for brands

4.1.4. 2 strategies for domestic brands

4.2. Market Research Companies

4.2.1. Report: unlocking millennials in Vietnam

4.2.2. Mobile Vendor market share in Vietnam

4.2.3. Smartphone brands popularity in 2017

4.2.4. Smartphone brand image in Vietnam

4.2.5. Smartphones continue to grow in both urban and rural areas.