The external environment for THE organizations
by Hải Long Lê
1. The macro-environment
1.1. What is the macro-environment?
1.2. Conducting macro-environmental analysis
1.3. Limitations of macro-environmental analysis
2. STEEP analysis
2.1. Overview of the STEEP influences
2.2. Using the STEEP analysis
2.2.1. How to carry out a STEEP analysis
2.2.2. What to analyse
2.2.3. Socio-demographic influences
2.2.4. Social culture
2.2.5. Demography
2.2.6. Social structure
2.2.7. Technological influences
2.2.8. Economic influences
2.2.9. Environmental influences
2.2.10. Political, governmental, legal and regulatory influences