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Promotional Mix Tools

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Srikaanth Sivasubramaniam

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Promotional Mix Tools by Mind Map: Promotional Mix Tools

1. Advertising

1.1. Television Radio Magazine Newspaper Outdoor/Transit/Cinema Online (Include Social Media)

2. Sales Promotions

2.1. Consumer Trade Sales Force

2.2. Samples Coupons Point of Sales Rebates Price Packs Advertising Specialties Premium Contest / Games Exhibitions Discount & Allowance

3. Public Relations

3.1. Media Relations (Press Release, Conference and Advertorial) Product Publicity Collaterals Events and Sponsorships Issue Management Public Affair/ CSR Investor Relations Corporate Communications

4. Direct and Digital Marketing

4.1. Direct Marketing

4.1.1. Direct Selling Direct Mail Catalog Marketing Telemarketing Kiosk/Vending Machine Marketing Direct-response TV Marketing

4.2. Digital Marketing

4.2.1. Social Media (Facebook, You tube,Twitter,Pinterest,Instagram) E-mail Marketing Website, Blogs, Forum Mobile Marketing

5. Personal Selling