1. Content Marketing
1.1. Introduction to Content Marketing
1.1.1. What is Content Marketing?
1.1.2. Why Does Content Marketing Work So Well?
1.1.3. Where To Post?
1.1.4. Application Task # 1
1.2. Getting Your Content Right
1.2.1. Introduction
1.2.2. Content Categories
1.2.3. Content Formats
1.2.4. Application Task #2
1.3. Content Marketing Tools
1.3.1. Designing Content
1.3.2. Scheduling and Managing Content
1.3.3. Application Task # 3
1.4. Metrics and Data Analytics
1.4.1. Types of Metrics
1.4.2. Application Task #4
1.5. Sales/Persuasion
1.5.1. Persuasion Principles
1.5.1.1. Purpose and Importance
1.5.1.2. Underlying Psychological Principles
1.5.1.3. Human Decision Making
1.5.1.4. Application Task #1
1.5.1.5. Persuasion in Action
1.5.1.6. Application Task #2
1.5.1.7. Persuasion in Daily Life
1.5.1.8. Application Task # 3
1.5.2. Sales Principles
1.5.2.1. Purpose and Importance
1.5.2.2. Communicating Based on Customer Persona
1.5.2.3. Sales Conversion Framework
1.5.2.4. Objection Handling
1.5.2.5. Long Run Sales Success Mindframe
1.5.2.6. Reflection Questions
1.5.2.7. Application Task #4
1.5.3. Pricing Your Solution
1.5.3.1. For B2B Solutions
1.5.3.2. For B2C Solutions
1.5.3.3. Application Task #5
2. Sales/Persuasion
2.1. Persuasion Principles
2.1.1. Purpose and Importance
2.1.2. Underlying Psychological Principles
2.1.3. Human Decision Making
2.1.4. Application Task #1
2.1.5. Persuasion in Action
2.1.6. Application Task #2
2.1.7. Persuasion in Daily Life
2.1.8. Application Task # 3
2.2. Sales Principles
2.2.1. Purpose and Importance
2.2.2. Communicating Based on Customer Persona
2.2.3. Sales Conversion Framework
2.2.4. Objection Handling
2.2.5. Long Run Sales Success Mindframe
2.2.6. Reflection Questions
2.2.7. Application Task #4
2.3. Pricing Your Solution
2.3.1. For B2B Solutions
2.3.2. For B2C Solutions
2.3.3. Application Task #5
3. Virtual Team Building
3.1. The 'Why' and How 'Building Virtual Teams?
3.1.1. Introduction to Virtual Teams
3.1.2. Sales, Persuasion & Mission
3.1.3. Application Task # 1
3.1.4. Networking with a Mission
3.1.5. Application Task # 2
3.1.6. Incentive Structures
3.1.7. Application Task # 3
3.2. Organizing a (Virtual) Team
3.2.1. Introduction to Organizing a (Virtual) Team
3.2.2. Application Task # 4
3.2.3. Communication
3.2.4. Storage
3.2.5. Project Management
3.3. Onboarding
3.3.1. Introduction to onboarding
3.3.2. Application Task # 5
3.3.3. Case Study: The Sigma Squared Society
3.3.4. Application Task # 6
3.4. Virtual Team Building Practices
3.4.1. Family calls
3.4.2. Virtual Work Sessions
4. Teams and Culture
4.1. Founding Teams
4.1.1. Introduction to Founding Teams
4.1.2. Pre-launch
4.1.3. Equity splits
4.1.4. Size and Founding Team Composition
4.1.5. Roles and Decision Making
4.1.6. Compensating Founder Teams and Employees
4.1.7. Application Task # 1
4.2. Team Constellation
4.2.1. Introduction
4.2.2. Diversity
4.2.3. Background and Composition
4.2.4. Application Task #2
4.3. Managing Teams
4.3.1. Introduction
4.3.2. Alignment
4.3.3. Leadership
4.3.4. Psychological Safety
4.3.5. Radical Candor
4.3.6. Application Task # 3
4.4. Managing Knowledge
4.4.1. Collective Intelligence
4.4.2. Application Task # 4
4.5. Culture
4.5.1. Introduction
4.5.2. Organizational Knowledge
4.5.3. Organizational blueprints
5. Productivity Tools
5.1. Introduction
5.1.1. What Does Productivity Mean and Why Is it Important?
5.1.2. Why Do You Need Tools to Help You Be More Productive?
5.2. Communication Tools
5.2.1. Slack
5.2.2. Krisp
5.2.3. Zoom
5.2.4. Calendly
5.2.5. Doodle
5.2.6. Superhuman
5.3. Project Management Tools
5.3.1. Asana
5.4. CRM Tools
5.4.1. Streak
5.4.2. Mailchimp
5.4.3. Notion
5.5. Other Useful Tools
5.5.1. Paste
5.5.2. Pocket
5.5.3. Alfred
5.5.4. Typeform
5.6. Where Do You Start?
5.6.1. Less is More
5.6.2. How to REALLY be more productive
5.6.3. The Do’s and Don’ts
6. Entrepreneurial Finance
6.1. An Introduction to Accounting
6.1.1. Intro to Fin. Accounting, the Fin. Statements and the Balance Sheet
6.1.2. Introduction to Recording Transactions
6.1.3. The Income Statement and Ratio Analysis
6.1.4. The Statement of Cash Flows
6.1.5. Bringing It All Together
6.2. Valuation
6.2.1. Introduction
6.2.2. Overview of Valuation Methods
6.2.3. Discounted Cash Flow (DCF)
6.2.4. Relative Value (RV)
6.2.5. The Venture Capital (VC) Method
6.2.6. The First Chicago Method
6.3. Entrepreneurial Financial Modelling
6.3.1. Building a Financial Model
6.3.2. Growth Assumptions & Market Sizing
6.3.3. Cost Assumptions
6.3.4. Unit Economics
6.3.5. Template: Two invented software products
7. Networking and Social Capital
7.1. Social capital
7.1.1. Introduction
7.1.2. Importance of Social Capital for Entrepreneurs
7.1.3. Forms of Social Capital
7.1.4. Dunbar's Number
7.2. Networking Mechanisms
7.2.1. Introduction
7.2.2. Weak Ties and Strong Ties
7.2.3. Network Oscillation
7.2.4. Structural Holes
7.2.5. Networks and Social Media
7.2.6. Network and Founders Success
8. NoCode Prototyping Tools
8.1. A Glimpse Into Information Architecture & UI
8.1.1. Introduction
8.1.2. User Journeys (Paper Mockup)
8.1.3. Features
8.2. Low-Res Prototyping
8.2.1. Introduction
8.2.2. Paper Prototyping
8.2.3. Google Slides Prototyping
8.3. High-Res Prototyping
8.3.1. Introduction
8.3.2. Figma - Click Dummies
8.3.3. Proto.io – Specifically for Apps
8.3.4. Framer
8.3.5. Facebook for Chatbots
8.4. NoCode Products
8.4.1. Introduction
8.4.2. Glide
8.4.3. Bubble
8.4.4. Mobile Coach
8.4.5. Shopify
9. Building a Website
9.1. Introduction to Web Development
9.1.1. Why Web Development?
9.1.2. How Web Development works
9.2. HTML 5
9.2.1. Basic Syntax: Tags and Attributes
9.2.2. Hello World
9.2.3. Tags for the Body
9.2.4. Tags for the Head
9.3. CSS
9.3.1. Introduction
9.3.2. First CSS Experimentation
9.3.3. CSS Selectors and Conflict Resolution
9.3.4. Positioning
9.3.5. Box Model: Margin,border,padding,content
9.3.6. Media queries & Responsive Design
9.3.7. Flexbox
9.4. Further Website Development Related Concepts
9.4.1. Developer Tools
9.4.2. Bootstrap 4
9.4.3. Javascript
10. Personal Development
10.1. Introduction
10.2. Health
10.2.1. Sleep and Its Importance
10.2.2. How Sleep Works
10.2.3. Your Hormones
10.2.4. Your Circadian Rhythm
10.2.5. Mindfulness and Its Importance
10.2.6. Mindfulness in Everyday Life
10.2.7. Nutrition and Its Importance
10.2.8. Application task #1
10.3. Energy
10.3.1. Habits
10.3.2. Willpower
10.3.3. Flow
10.4. Time
10.4.1. Efficiency Vs. Effectiveness
10.4.2. Clock-based vs. Event-based Timing
10.4.3. Deep Work vs. Shallow Work
10.4.4. Execution vs. Reflection
10.4.5. Time Tracking
11. UI/UX
11.1. Introduction
11.1.1. What Is UI and UX and Where Does It Come From?
11.1.2. Important Areas Within UX Design
11.1.3. UX/UI Design as an Applied Topic
11.2. Understanding your User
11.2.1. Product Pitch
11.2.2. UX Persona
11.2.3. User Journey
11.2.4. Application Task #1
11.3. Design your UI
11.3.1. User Flow
11.3.2. Wireframe
11.3.3. Application Task #2
11.3.4. Prototype
11.3.5. Application Task #3
11.4. Behavior Analytics
11.4.1. Introduction
12. Business Modelling
12.1. Business models and why you need them
12.1.1. Why Business Models Matter
12.1.2. Business Models and Strategy
12.1.3. Strategy for Entrepreneurs
12.1.4. Getting a Feeling for Business Models
12.1.5. Application task #1
12.2. Distribution Strategy
12.2.1. Introduction to Distribution Strategy
12.2.2. Traction Strategy
12.2.3. Direct Versus Indirect: Pros and Cons
12.2.4. Application Task #2
12.3. Revenue Model
12.3.1. Introduction
12.3.2. Value Creation vs Value Capture
12.3.3. Three Fundamental Pricing Strategies
12.3.4. Bundling vs Unbundling
12.3.5. The Significance of Gross Margin
12.3.6. Bringing it all Together: Pricing as Positioning
12.3.7. Application Task #3
12.4. Make, Buy, Partner
12.4.1. Introduction to Make, Buy, Partner
12.4.2. Integrated vs. Modular Value Chains
12.4.3. Innovation Accounting
12.4.4. Ecosystem Strategy
12.5. Cost Structure
12.5.1. Introduction to Cost Structure
12.5.2. Matching Costs to Revenue
12.6. Differentiation
12.6.1. Positioning
12.6.2. Core Capabilities
12.6.3. Agility
12.6.4. Relational Differentiation
13. Legal
13.1. Introduction
13.2. Legal Forms / Setting Up Your Start-Up
13.2.1. Introduction
13.2.2. The Different Legal Entities
13.2.3. The Process of Company Incorporation
13.2.4. Articles of Incorporation and Shareholder Agreement (SHA)
13.2.5. Managing Director
13.2.6. Shareholders’ Meeting
13.3. Freelancer and Employment Agreements
13.3.1. Introduction
13.3.2. Freelancers versus Employees From a Legal Perspective
13.3.3. Employment Agreements
13.3.4. Freelancer Agreements
13.3.5. Co-Development
13.3.6. Non-Disclosure Agreements (NDAs)
13.4. Incentive Schemes (ESOP / VSOP)
13.4.1. Introduction: What are employee incentive schemes?
13.4.2. ESOP versus VSOP
13.4.3. Setting the Right Incentives and Setting Incentives Right
13.5. Financing Options (convertibles / SAFE / venture debt / equity)
13.5.1. Preparation
13.5.2. Convertible Loan
13.5.3. SAFE
13.5.4. Venture Debt
13.5.5. Equity
13.6. Venture Term Sheets
13.6.1. Introduction
13.6.2. Basic Term Sheet Clauses Explained
13.6.3. Advanced Term Sheet Clauses Explained
13.6.4. Very Advanced Term Sheet Clauses Explained