03/05/2020 Huddle

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03/05/2020 Huddle by Mind Map: 03/05/2020 Huddle

1. Action Items

1.1. My Action Items

1.1.1. 1. Refine the airtable

1.1.1.1. tab: published calendar

1.1.1.2. tab: creation (parking lot)

1.1.1.3. Marketing Editorial Calendar (template)

1.1.2. 2. Finish out content matrix

1.1.3. 3. Attach ROI/metrics to content metrix

1.1.4. 4.Setup adhoc with Moh re: Zoltar in digital

1.1.5. 5. Get govt conferences into Social (@Christina)

1.1.6. 6. PR campaign

1.1.6.1. any feture any release - must mention AGB

1.1.6.2. press release event - national conf trusteeship

1.1.7. 7. Mira gala

1.1.8. 8. Flesh out Aaron Bedell's talking points

1.1.8.1. ask for CS

1.1.9. 9. Task

1.1.9.1. Minimum 3 links that go back to website

1.1.10. 10. Look at Social Media

1.1.10.1. what's up for next 2 weeks

1.2. Action Items FOR ALL

1.2.1. Airtables

1.2.2. Task 2

2. Notes

3. Agenda

3.1. Demand Gen Moh

3.1.1. Event calendar ( tradeshows & group demos)

3.1.2. New campaigns in paid media

3.1.3. Pub calendar: editorials, sponsored emails, paid ads etc.

3.1.4. Online review sites

3.1.5. Misc.: international partners,

3.2. Content and Online Events - Michael

3.2.1. o Webinars

3.2.1.1. Current

3.2.1.1.1. Duke Haddad 3/24

3.2.1.2. On Deck

3.2.1.2.1. Aaron Bedell 4/7

3.2.1.2.2. Skip Myers 4/28

3.2.2. o Blog editorial

3.2.2.1. International Women's Month

3.2.2.1.1. Verna Fitzsimmons

3.2.2.1.2. Donna Finley

3.2.2.2. March 11 release

3.2.2.2.1. same MO as usual

3.2.2.3. Candid.org

3.2.2.3.1. merger Foundation Center and GuideStar

3.2.2.3.2. ghostwriting post with Jillian Walker

3.2.2.3.3. Minimum 3 links that go back to website

3.2.3. o Content creation calendar

3.2.3.1. eBook

3.2.3.1.1. Leveraging Value of Female Directors

3.2.3.2. Top 10 Questions You Should Ask When Forming a Board

3.2.3.2.1. On Hold

3.2.3.3. SOC 2

3.2.3.3.1. On Hold

3.2.3.4. use SEMrush to find other candid-type sources

3.2.4. o PR items: Example MIRA, Stevie

3.2.4.1. MIRA

3.2.4.1.1. 3 awards live judging complete

3.2.4.1.2. find out if we won at gala 4/18

3.2.4.2. Stevie

3.2.4.2.1. Due March 11

3.2.4.2.2. J01. Customer Service Department of the Year

3.2.4.2.3. P43. Business Technology - Governance, Risk & Compliance Solution

3.2.4.2.4. S06. Education - Education Cloud-based Solution

3.2.4.2.5. D06. Business & Professional Service

3.2.5. o Success Stories

3.2.5.1. Current

3.2.5.1.1. FNBT

3.2.5.1.2. Scott credit unioni

3.2.5.2. On Deck

3.2.5.2.1. Troy Chamber

3.2.5.2.2. DFCU

3.2.5.3. Getting edu videos transcribed

3.2.5.3.1. State of Iowa Board of Regents, (regent)

3.2.5.3.2. Iowa Board of Regents, (regent)

3.2.5.3.3. Idaho State board of education (regent)

3.3. Website & Creative - Nick

3.4. Product Marketing – Jenni

3.4.1. o Upcoming releases

4. Review

4.1. Of the last meeting

5. Attendees

5.1. Rashmi

5.1.1. Moh

5.1.1.1. Lopa

5.1.1.2. Christina

5.1.1.3. Dylan

5.1.2. Me

5.1.3. Nick

5.2. Jenni

6. Date, Time & Location

6.1. 3/5/2020

6.2. Scrum