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Unleash Your House Database with Lead Nurturing by Mind Map: Unleash Your House Database with Lead Nurturing
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Unleash Your House Database with Lead Nurturing

What people usually do

"feast or famine" lead gen

< 25% are sales ready

< 5% have active opportunity

Remaining get dumped into lead nurturing

> 25% are disqualified

How it should be: lead nurturing

Build relationships regardless of buying cycle

Not a process but a conversation

Start Nurturing from Incoming Form

0. Lead enters DB from web, tradeshow, etc

1. Fulfill Campaigns

2. Assign to Nurturing Path

3. Start Nurturing

Lead Nurturing

Why do I care?

What is LN?

What is not LN?

A better way to LN

Creating your lead nurturing plan

Define stages

Define buyer profiles

Content

Timing

Reporting

Which emails work better than others

What