STRATEGY AND PRODUCT MANAGEMENT

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STRATEGY AND PRODUCT MANAGEMENT by Mind Map: STRATEGY AND PRODUCT MANAGEMENT

1. Product portfolio management

1.1. Allocate resources

1.2. Identify areas of improvemnent

1.3. Balance the product mix

1.4. Maintain alignment btw product and strategy

2. Three strategic planning tools

2.1. Product/ Market Expansion Grid

2.2. Growth market share matrix

2.3. Technology strategy

3. Strategies

3.1. 3 principles

3.1.1. Coporate strategy

3.1.2. Business strategy

3.1.3. Competitive strategy

3.2. Porter Generic Strategy

3.2.1. Differentiation

3.2.2. Cost leadership

3.2.3. Focus

3.3. 4 major levels in strategy development

3.3.1. Vision

3.3.2. Strategic intent

3.3.3. Initiative

3.3.4. Option

4. Three levels of product management

4.1. Strategic product management

4.2. Technical product management

4.3. The product maketing