DIGITAL
作者：Kirstin Stokes
1. SOCIAL MEDIA
1.1. Facebook
1.2. Instagram
1.3. Trip Advisor
1.4. Google Business
1.5. Travel Blogs
1.6. YouTube
1.7. Vimeo
2. REMARKETING
2.1. Facebook
2.2. Instagram
3. PROMOTION/PR
3.1. Media Releases
3.2. Social Influencers
3.3. Industry Influencers
4. WEBSITE
4.1. Easy to Navigate
4.2. 1-3 Clicks to Purchase
4.3. Integrated with Booking System
4.3.1. Live Availability
4.4. Content
4.5. SEO
4.5.1. Backend Optimisation
4.5.2. Blog Content
4.6. High Organic Search Rankings
4.7. Design and Content In-House
5. PAID DIGITAL ADS
5.1. Facebook Targetted Ads
6. EMAIL MARKETING
6.1. Agents
6.1.1. Promotions
6.2. Customers
6.2.1. Review and Share
7. PICTHRIVE
7.1. Revenue Stream
7.2. Social Shares
8. OPERATOR HUB
8.1. Special Pricing
8.2. Promotions
8.3. Combos
9. DIGITAL BOOKING PLATFORMS
9.1. Viator
9.2. BookMe
9.3. Expedia
9.4. GetYourGuide
9.5. Klook
10. GOOGLE ADWORDS
10.1. Monitor Performance via Google Analytics
10.2. Utilise Spend Based on Performance of Keywords
10.3. Static Banner Ads
11. REFERRALS & LINKS
11.1. Partners
11.1.1. Canyon Swing
11.1.2. Fox Glacier Guiding
11.1.3. Snow Rental
11.2. Industry
11.2.1. Destination Queenstown
11.2.2. Tourism New Zealand
11.2.3. NewZealand.com
11.2.4. New Zealand Tourism Guide
11.3. Promotions
11.3.1. Go Rentals
11.3.2. Air New Zealand